Samsung Ready to Release Micro LED TVs in Q3

Samsung demonstrated “The Wall”, the new giant 16inch Micro LED TV in CES 2018 and is now planning to release the products into the market by third quarter this year. According to the report of Korea Times, a senior company executive said Samsung Electronics will debut TVs using Micro LED technology commercially the soonest in the third quarter in 2018.

(Image: Samsung)

Details about the new Micro LED TV including its size and selling price are still unrevealed but one Samsung executive said it could be “flexible” and customized as Micro LED panels could be spliced to fit any requested size.

Samsung is targeting the market in the United State and the Middle East, and plan to sell it as a premium product. As the cost for producing extra-large size LCD and OLED panels is very high, Micro LED display become more competitive in the segment of large screen as extra-large display could be made by splicing.

"As Samsung is increasingly asked to explore and navigate new opportunities amid flattening demand for premium TVs from general consumers, what we have to do is to make Micro LED TVs successful and to have them with enhanced features for corporate and non-consumer clients," said the executive.

However, mass transfer of Micro LED chips on substrate is still one big obstacle in manufacturing and therefore making mass production a main challenge if Samsung plan to commercialize Micro LED TV.

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