Apple Reportedly to Announce AR/VR Headset in Spring and Starting Selling It in Autumn 2023

The dispute between Luo Yonghao—the founder of Chinese mobile device maker Smartisan—and one of his company’s investors has attracted much public attention, for which the entrepreneur only gave a brief reply without disclosing any news about starting a new business or developing new products.
 
That being said, Luo had previously announced a plan to develop AR/VR products and claimed that they would be the next-gen smartphone platform. Coincidently, Apple has been developing AR/VR products, which CEO Tim Cook also said will replace iPhones in the future.
 
As renowned tech reporter Mark Gurman wrote in his latest Power On newsletter, Apple intends to unveil the long-expected AR/VR headset in spring this year, which is right before the WWDC event in June.
 
The headset will be available starting in late autumn 2023, consistent with well-known analyst Ming-Chi Kuo’s timeline.

Image credit: PAIXIN.com
 
Gurman said that the headset prototype has been shipped to a few developers for a trial, but product development remains far from completion; there are several hardware and software problems that the iPhone maker has to solve.
 
Gurman revealed that Apple’s engineering team has shifted to focus on the headset, reportedly known as “xrOS”, causing the iOS 17 upgrade (codenamed as “Dawn”) to hardly have major new features.
 
The headset is arguably the most complex product developed by the tech giant. Equipped with an ultra-high resolution 8K display and advanced eye tracking, the device comes with 15 cameras that can accurately recognize and trace gaze points.
 
As Apple has pulled out all the stops to develop the headset, its price is expected to start at a stunning $2000—$2500, according to analysts.(Source: Sina VR)
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