[News] Unilumin Illuminates PhotoESPAÑA 2025: Amplifying Chinese Visual Culture Globally

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A poetic chronicle of 354 days, told through light and image, is unfolding in Madrid. At the heart of PHotoESPAÑA 2025—one of Europe’s premier festivals of photography and visual arts—the audiovisual installation “CHINA 354” has officially opened at the Instituto Cervantes, captivating visitors with an authentic, immersive portrayal of contemporary China.

An Artist’s Vision, A Nation’s Journey
Created by renowned Spanish filmmaker and experimental visual artist Luis Cuenca Castro, “CHINA 354” features 354 short films captured over the course of 354 days across 30 provinces of China. This monumental work invites the global audience to witness the ebb and flow of Chinese daily life through a deeply human and poetic lens.

As the exclusive technology partner for the exhibition, Unilumin supplied four vertical 2K COB 0.9 LED displays, enabling a multi-screen immersive experience with exceptional visual quality. With ultra-fine resolution, stable performance, and vivid color reproduction, Unilumin’s advanced LED solutions faithfully bring Castro’s vision to life—transforming light into narrative and pixels into poetry.

Bridging Cultures through Visual Storytelling
His Excellency Yao Jing, Chinese Ambassador to Spain, attended the opening ceremony and emphasized the exhibition’s significance as a “new window” through which the Spanish public can discover the real China and deepen cross-cultural understanding. Carmen Noguero, Secretary General of the Instituto Cervantes, described the project as “a bridge—not only between nations, but between moments in time,” highlighting the cultural and temporal dialogue enabled by “CHINA 354”.

PHotoESPAÑA: A Prestigious Global Stage
Founded in 1998, PHotoESPAÑA is widely regarded as one of Europe’s most influential photography and visual art festivals, drawing hundreds of thousands of visitors annually and offering a prestigious platform for global artistic dialogue. For many, it also serves as a key lens through which to understand China’s evolving cultural identity.

Unilumin is honored to be part of this landmark collaboration at PHotoESPAÑA 2025. It reflects both the strength of Unilumin’s product performance and the powerful synergy between LED technology and high art. As a leader in global LED display innovation, Unilumin remains committed to integrating technology with culture, art, and creativity—illuminating the global stage and sharing China’s stories with the world.

(Photo credit: Unilumin)

TrendForce 2025 Global LED Video Wall Market Outlook and Price Cost Analysis
Release Date: 30 September 2024
Language: Traditional Chinese / English
Format: PDF
Page: 302

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