Why Service Capability Is Becoming the Key Differentiator--Kystar Expands Global Reach with KCE Program
LED Brands Achieved Solid Growth as Competition Shifts Toward Service Strength
According to the LEDinside’s latest news, "H1 2025 Performance Comparison of Six Major LED Display Companies," the global display industry continued its steady growth in the first half of 2025. Leading manufacturers recorded double-digit revenue increases, signaling not only a recovery in downstream demand but also intensifying competition across the supply chain.
As LED displays move toward higher resolution, more complex structures, and a wider range of creative applications, control system providers now play a central role in this industry upgrade. With overseas markets expanding rapidly, product performance alone is no longer enough to differentiate a brand. Service capability—covering project delivery, on-site support, engineer training, and system maintenance—has become the core competitive driver shaping customer choice worldwide.
Image Source:LEDinside
Industry Shift: From Selling Products to Delivering Services
The global rise of immersive exhibition halls, XR virtual production, and large-scale cultural and tourism projects is pushing LED control systems toward higher complexity and reliability requirements. Customers expect stronger stability, faster technical support, and more efficient project execution. Yet, gaps remain among some vendors in cross-timezone response, engineering capability, and after-sales maintenance.
This shift is accelerating the transformation of control system manufacturers from pure hardware suppliers to solution-driven service providers. Building standardized global service networks and complete training systems is now essential. Kystar is among the companies leading this transition—treating service capability as a core brand asset and a long-term competitive foundation.
Kystar currently operates service centers in India, Thailand, Vietnam, Malaysia, Russia, and more, offering 24/7 rapid response and localized technical support to address the challenges of global deployment.
Kystar Strengthens Global Service Capability with the Kystar Certified Engineer(KCE) Program
As a first-tier LED control system provider alongside Novastar and Colorlight, Kystar is widely recognized for its innovation and structured service approach. The company specializes in LED display control and video playback processing, offering a comprehensive product lineup that includes Kommander Media Servers Series, Video Processing, LED Control Systems, and Cloud&Asynchronous players. Kystar products have been successfully deployed in a wide range of high-profile international projects, including Vietnam’s 80th National Day Celebration, Dubai Expo, lOl City Mall Flagship Store, and the 128th Anniversary Celebration of BRI Bank in Jakarta, Indonesia, the 2025 September 3rd Military Parade in Beijing, the 2025 Harbin Asian Winter Games, the 2024 Hangzhou Asian Games, Dragon TV Spring Festival Gala, etc.
Image Source: Kystar
To further enhance global service efficiency, Kystar launched the KCE (Kystar Certified Engineer) program, a standardized training and certification system for overseas engineers and partners. KCE enables Kystar to build a global technical support network and ensures customers in any region receive reliable and consistent service.
Image Source: Kystar
Technology & Service: Dual Engines Driving Market Leadership
Founded in 2011, Kystar is China’s first supplier offering an integrated solution spanning media servers, video processing, and LED control systems. Innovation has always been its core driver. The company operates R&D centers in Beijing, Changsha, and Shenzhen, supported by a team of over 100 engineers. Kystar invests more than 20% of its annual revenue in R&D and holds over 300 patent filings, 100 granted invention patents, and 500 software copyrights.
The company has developed several industry-leading technologies, including KIR Intelligent Blue-Screen Protection (the world’s only real-time detection system for blue-screen failures and software crashes) and an HDMI 2.0-based cascading LED control architecture delivering up to 18G bandwidth. These advancements have enabled Kystar to rank No.1 in the professional playback system market and among the top three in LED main control systems.
Image Source: Kystar
Kystar has built a global presence across 100+ countries, operating more than 50 service centers and partnering with 500+ industry leaders such as Huawei, BOE, Leyard, Unilumin, and Skyworth. From the 20-meter 3D naked-eye spherical display in China’s Star Dome project to the XR virtual production studio at Zhejiang University of Media and Communications, Kystar ensures reliable deployment through an end-to-end integrated solution and intelligent quality-control system, including 100% automated testing and full MES process tracking.
Image Source: Kystar
Future Outlook: Building Sustainable Competitiveness Through Innovation and Service
LEDinside’s latest data shows that the LED display industry is entering a new competition cycle. Future market leaders will not only rely on high-performance products but also on their ability to deliver full-chain services and technical support.
A Kystar representative stated that Vietnam will remain a strategic hub as the company upgrades its KCE program, expands its service offering, and extends its network into markets such as Malaysia—establishing a complete global service architecture.
"Our goal is to drive the industry forward through continuous innovation and service enhancement. Beyond delivering high-performance control products, we aim to reduce deployment costs and improve operational efficiency through full-chain service support, enabling the LED control industry to evolve from product-driven competition to value-driven collaboration," the representative added.
