[News] XREAL Opens U.S. Sales of X By XREAL a01+, Bringing Big-Screen AR Glasses to More People for $299

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XREAL, the global leader in lightweight XR hardware development, today announced the availability of a01+, the debut product from its new sub-brand, X By XREAL. This device was created to bring big-screen AR entertainment to a wider, more mainstream audience.

The X By XREAL a01+ is a purpose-built, mainstream entertainment device designed to work with the phones, laptops, and handheld consoles people already own – all without sacrificing the picture quality XREAL is known for. At just 62 grams, the glasses use dual-layer Micro-OLED displays capable of up to 1,600 nits of peak brightness with HDR10 support, paired with real-time SDR-to-HDR conversion. This ensures content looks sharper and more vibrant on the fly. A custom display chip and XREAL's ARView Image Engine drive a 120Hz refresh rate, while a proprietary spatial stabilization algorithm tracks micro-movements to keep the picture steady, even in motion.

"Where XREAL's flagship lines push the frontier of spatial computing, X By XREAL was created to make AR glasses feel more accessible, personal, and fun," said Chi Xu, co-founder and CEO of XREAL. "With a01+, we're bringing XREAL's industry leading display technology, comfort, and optical engineering expertise into a lighter, more affordable product built for entertainment, gaming, and everyday use. This is an important step toward making big-screen AR something anyone can experience."

Built for movie-lovers and gamers alike

Positioned as a "pocket cinema," the a01+ delivers a virtual screen equivalent to 147 inches at 4 meters, giving commuters, travelers and everyday users a big-screen experience anywhere. On the gaming side, the device's "Just Play" approach lets users turn their smartphone, laptop, or handheld console into an immersive display in seconds, offering a 50° FoV and 120Hz refresh rate.

Comfort at the core

Designed for everyday use and personal expression, the a01+ can accommodate interchangeable front frames. Additionally, it has a lighter silhouette built to feel as approachable as it is portable.

The a01+ is TÜV Rheinland certified, matching the 5-star Eye Comfort, Low Blue Light and Flicker-Free certifications earned by the XREAL One Series. Nose pad geometry was developed using data from more than 2,000 facial profiles to improve fit across a wide range of users.

By design, the a01+ does not include a built-in camera, keeping the glasses lighter and more focused on the core viewing experience.

Pricing and Availability

The a01+ AR glasses are available starting today for $299 via xreal.com, Amazon, Best Buy, B&H, and Micro Center.

TrendForce 2025 Near-Eye Display Market Trend and Technology Analysis
Publication Date : 29 August 2025
Language : Traditional Chinese / English
Format : PDF
Page Number: 168

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