It’s said that new power-efficiency standards for flat-panel TV in China will be implemented from Dec. 1. And it estimated that Taiwanese flat-panel display suppliers AU Optronics and Chimei Innolux Corp. will benefit from this new TV standard.

Due to the influence of the standard, many existing models will have to quit the market, leaving a vacuum equivalent to 15% of market demand up for grabs by suppliers with models featuring higher power efficiency.

According to Peng Shuang-lang, executive vice president of AU Optronics, in response to the implementation of the power-efficiency standards, TV firms will carry out closed-out sales for their existing models and purchase new items, a trend which will raise shipment of Taiwanese flat-panel displays to China.

The new standards are also likely to promote the demand for LED-backlit LCD TVs, which may emerge as a new mainstream item on the Chinese market in 2011.