It’s reported that Samsung has kicked off becoming a new leader in the U.S. lighting market as the industry shifts into the digital age.

In April 2009, Samsung LED was established globally, channelling the company’s expertise in the electronics and electro-mechanics fields into the production of cutting-edge LED lighting. And to support the company’s expansion into the U.S. market, an American centre of operations has been established in Atlanta, Ga.

Samsung’s initial line-up ranges from omni-directional incandescent replacements to fluorescent and PAR replacement lamps for homes and businesses. Samsung’s vertically integrated supply chain allows the company to produce all aspects of LED lights, including chips, PKGs, modules, light engines and lamps. The company is also a technology leader in areas of thermal management, optics, power supplies and lighting controls.

According to Philip Warner, Vice President, the company will put its full research and design might into developing the next generation of LED lamps. “We will not dilute our offerings with high-efficiency incandescent or even CFLs, as these are yesterday’s technologies. Our focus is 100-percent on LED.”