Signify announced to appoint Brian Friborg as the new leader of Entertainment Lighting Group on 6th June 2018. Born in Danmark and now based in the U.S., Brian is experienced in lighting business and carries critical understandings about the industry.

Brian had been President and CEO in Martin Professional from 2011 to 2013 and created proven record in lighting solution for entertainment and architecture market. After Harman acquired Martin, he played an important role in the integration of the two companies and established “Martin by Harman” brand globally. He restructured the team and directed the company to reach target revenue.

"I am excited to join Signify and to help fulfil its enormous potential in our wonderful industry; the entertainment production business is a tight-knit, highly-skilled and creative community of amazing people. It thrives on great relationships and Signify's brands and our team have a great heritage within it." Said Brian Friborg.