Samsung Display Adjusts Personnel and Expedites Transition to QD Process

Samsung Display, Samsung Memory, and Samsung Foundry have recently conducted director-level personnel adjustments.

Samsung Display disclosed on the 2nd that the company will be appointing EVP Choi Joo-sun as the new CEO, who will also continue serving as the director of the large display business. Former CEO Lee Dong-hoon will serve as the consultant of Samsung Display.

Choi Joo-sun, the newly appointed CEO, was graduated from the KAIST, and is an expert in semiconductor design who has been guiding Samsung Display in the development of QD panels.


▲Choi Joo-sun (left), Lee Dong-hoon (right). (Source: Samsung Display)

In addition, EVP Kim Sung-chul, an OLED expert who is responsible for the small display business, will be promoted to president.

Samsung Display is currently expediting on the transition to the QD field in order to regain competitive advantages, and plans to invest KRW ₩ 13.1 trillion in QD panels by 2025.

As revealed by informed sources within the industry, Samsung Display’s QD-OLED production line will begin pilot run this month, and commence mass production next year. Despite the current bet on QD-OLED, May 2020 will see if Samsung Display decides to continue investing in the particular technology.

South Korean media coverage points out that Samsung Display may not further invest in QD-OLED if the yield rate proves to be unsatisfactory or the relevant products are unable to conform to the clients’ standards, and may shift the allocated funds to the QD Nanorod LED (QNED) technology.

(Author: LEDinside Janice; cover photo source: Samsung)

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