BenQ Releases Ultra Short Throw Projection LED Projector

BenQ, the global No.1 DLP projector brand, unveiled W1600UST with 100” Ambient Light Reflection Screen, a brand-new way for families to enjoy an expansive big-screen entertainment experience untethered by conventional limitations of LED TVs. Powered by ultra short throw projection, W1600UST becomes the aesthetic centerpiece for the modern living room providing all-encompassing digital entertainment in a healthy and eco-conscious manner.

“Our 100” Ambient Light Reflection Screen is custom-matched to complement W1600UST’s ultra short throw projection and unfurl a completely new paradigm of home entertainment.” said Conway Lee, President of BenQ Corporation. “W1600UST overthrows traditional limitations of screen and room size, connectivity and content, installation complexity and ease of use”

BenQ W1600UST with 100” Ambient Light Reflection Screen. (BenQ/LEDinside)

Sweeping 100” Cinematic Viewing Experience in Complete Comfort

W1600UST’s 100” Ambient Light Reflection Screen utilizes a light-absorbing material arranged in a special zigzag structure to absorb 93% of ambient light yet preserve brilliant projected picture quality in bright living room settings. In addition to cutting glare from environmental lighting, W1600UST’s reflected projection images are safer for viewers’ eyes than direct emissive light from LED TVs that contain hazardous blue light and fatigue-inducing flicker.

Designed to fit perfectly into typically sized living rooms and family rooms, W1600UST provides a comfortable viewing angle accommodating its grand 100” screen seated just 3.5 to 4 meters away. Far surpassing real-world LED TV screen sizes, W1600UST delivers a healthy, comfortable, and full 100” widescreen performance at realistic mainstream pricing.

Elegantly Engineered Focal Point for Home Entertainment

Equipped with Total Inner Reflection technology to protect users’ eyes from the projection beam, W1600UST produces a supersized 100” image from just inches away from the screen. Requiring no complicated installation or cable runs, the beautifully modern W1600UST can be placed simply on a cabinet just below the screen to blend seamlessly into any upscale décor. Its ultra short throw range allows families to enjoy each other’s company comfortably without concern for casting shadows on the pristine image, with every spectacular Full HD detail crisply rendered by W1600UST’s premium quality Ricoh optical lenses.

Universal Compatibility and Simple Operation
Featuring multiple HDMI ports, AV inputs, and MHL capability, W1600UST becomes an instant multimedia center for source devices including Blu-rays, game consoles, laptops, tablets, and smartphones. W1600ST instantly turns on whenever a digital HDMI or analog VGA source is detected, making it a familiar everyday entertainment hub for educational videos, movies, and even video games.

When a source is not detected, W1600UST powers down as part of BenQ exclusive SmartEco Technology, which works to conserve the environment as well as family budgets while simultaneously delivering uncompromised brightness, exquisite picture quality, optimized lamp life with reduced lamp usage.

Powered by ultimately durable Digital Light Processing, the 2015 Academy Award of Merit Oscar® winning technology used in 90% of the world’s digital cinemas, W1600UST delivers long-lasting DLP picture quality with precise colors and razor-sharp clarity coupled with a maintenance-free LED light source .

To find out more about BenQ projectors, please visit

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