MLS Challenges Industry Niche Market Strategy

Raging price wars in the LED industry urged many manufacturers to veer away from low entry level products, and invest their resources in more profitable niche markets. Some of these markets include IR LED, UV LED, automotive lighting, grow lights, and smart lighting to name a few. The conventional wisdom is tapping into a blue sea market at an early stage would give enterprises a competitive edge in the market. But one top Chinese manufacturer MLS Co. LTD (or also known as Forest Lighting) is challenging this concept.
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LED Industry to Undergo Four Trends as Prices Plummet

LED prices are anticipated to drop around 20 percent in 2014 and pricings are already at a level comparable to traditional lighting, according to an Ofweek report. At the Guangzhou International Lighting Exhibition (GILE) LEDforum, Dr. Ke Zhang, Director of Business Development and Government Affair, Asia Pacific Osram and Dr. Guoqing Tang, General Manager, LED China, Samsung and Sr. Vice President, expressed their optimism about LED prices continual decline. The LED industry remains upbeat despite faltering macroeconomic growth for LED products, and manufacturers aggressive production expansions.  
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Plunging LED Prices Signal Start of Chinese LED Industry Restructure

The Chinese LED industry restructure is only starting as product prices fall dramatically, a Nandu.com report cited Elec-Tech International (ETI) Chairman Donglei Wang saying at the recent 2014 Guangzhou International Lighting Show.
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Why are LED Luminaire Prices Super Low in China?

What sets the Chinese LED luminaire market apart from others? It all really boils down to prices. The product’s technology, lifetimes, and warranty are all nothing more but a floating mirage. Buyers will always choose the cheapest LED luminaire, but should not expect manufacturers to willingly lose money by making acceptable quality products at these prices. Below is a comparison between LED bulb and ceiling spotlights to illustrate the manufacturing costs involved.
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Thailand Government to Keep LED Tube Prices Low and Affordable

Thailand has seen a drop in energy consumption of one percent over the past four months, said Zhang Shuncai, Department Head of Electricity Generating Authority of Thailand (EGAT). This drop in energy consumption correlates directly to the current economic situation. There is a chance for a further decrease to 2 percent by the end of the year if political instabilities continue. 
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Osram Opto Semiconductors is expanding its Oslon Black family for the infrared range with six new automotive IREDs. The 850 nm versions are intended for exterior applications such as night vision, pedestrian protection, pre-field recognition a... READ MORE

Lumileds introduced the LUXEON CZ Color Line, a product line optimized to deliver maximum punch. “The LUXEON CZ features up to 48% higher punch than any other undomed color LED,” said Jennifer Holland, Product Line Direct... READ MORE