Grant Kwiecinski, also known as GRiZ, first became popular in 2011 with the release of his debut album, End Of The World Party. His fourth studio album, Say It Loud, landed at the top of iTunes Electronic charts and has been called brilliant by Billboard. Leading up to Christmas, the Detroit native returns to his hometown and participates in a series of fundraisers with proceeds benefiting local non-profits. The twelve-day fundraiser leads up to a highly anticipated, sold out holiday celebration concert, GRiZMAS II. LMG Touring provided lighting and LED support.