Philips Lighting, a Royal Philips company and global leader in lighting, announces its first connected lighting indoor positioning win in the Middle East with United Arab Emirates (UAE) based retailer aswaaq, one of the world’s most innovative supermarkets and community malls. The new system uses lights that act as a positioning system which allows customers to use smartphones to access new location based services. This empowers the retailer to provide a smooth shopping experience for their customers, which may help boost sales and customer loyalty. Working with Philips on the project is Aisle411, a leader in digital store mapping. Philips Lighting is partnering with the US company to extend its indoor positioning offering to deliver a comprehensive end-to-end capability, including professional services such as digital store mapping, product search and analytics.