Philips Lighting at IFA 2017 announced that it plans a new immersive entertainment capability that will enable Philips Hue to sync perfectly with all manner of entertainment content, bringing users thrilling immersive experiences when gaming, watching movies or listening to music. To mark the 5th birthday of the world’s most popular smart home lighting system, the company also announced enhanced smart home functionality for Apple HomeKit as well as new lamps, multi-packs and starter kits.