2018-12-20

Dual-Brand Strategy may be the Key to Expand the Market Share of LED Lighting in the Era of Price Competition

LED lighting industry has been in a Golden Era in recent years as the global lighting companies have poured in the ranks of LED lighting to seek a good fortune. However, opportunities always coexist with challenges: The competition of LED lighting industry is increasingly fierce, and most companies are at a loss when it comes to price competition. Some overseas clients hope to enter the high-end market to get better profits, but failed in the end due to the weakness of brand influence. One trader from South America is facing with the dilemma. At the 2017 Spring Canton ...
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LEDVANCE, a global leader in lighting solutions, is expanding its partnership with the German football club Bayer 04 Leverkusen. Building on the successful upgrade of the stadium's floodlighting, the club is now relying on LEDVANCE’s... READ MORE

The world’s attention turns to the game as the 2026 FIFA World Cup, jointly hosted by the United States, Canada, and Mexico, delivers one of the most anticipated sporting spectacles in history. Forty-eight national teams are competing ac... READ MORE