2026-07-02

[News] ZEISS Points to HOE as the Solution for Next-Generation AR Glasses

There is a simple idea at the heart of the HOE (Holographic Optical Element) AR combiner argument that often gets lost in the technical debate: AR glasses are, fundamentally, glasses first. If you hold onto that idea, the question of which optical combiner to use for AR glasses becomes much clearer. The combiner — the lens element that blends digital content into the user’s view of the real world — should start from where glasses already are: the conventional curved spectacle lens that billions of people already wear and that the industry already manufa...
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Whether it is a family summer holiday, a weekend trip with the camper or a long drive down south: for many people, the car remains the most popular means of transport for their vacation. To make sure the journey doesn’t end in a traffic ... READ MORE

Samsung Electronics has today announced it’s teamed up with Twickenham Film Studios (TFS) and award-winning Virtual Production (VP) experts Quite Brilliant (QB) that will see Samsung’s cutting-edge VP technology housed at Twickenha... READ MORE