With LED lighting market on the rise, international lighting giant Philips Lumileds is officially entering the mid-power LED market in 2013. In response to mid-power LED market demands, the company has added Luxeon 3535 packaging component series to their lighting packages. At the same time, the company is also actively entering low-power market and promoting Luxeon 4014 LED package components. It is estimated Lumileds will continue to release new low-power LED products in the second half of 2013. The trend of big international lighting manufacturers entering the low-mid power LED indicates intensified competition in the LED lighting market.