More than 10,000 high-power LED luminaires from the Osram subsidiary Traxon Technologies have transformed Baku's new landmark, the three Flame Towers, into gigantic display screens. Inspired by the Flame Towers, the slogan of the 57th Eurovision Song Contest in the capital of Azerbaijan was "Light your Fire!" The European Broadcasting Union, which mounted the song contest, was also relying on the know-how of Osram: using special solutions, the company will be providing spectacular lighting effects. "With our lighting expertise, we are making a very prominent mark in the Middle East," explained Erol Kirilmaz, Head of Region Latin America, the Middle East and Africa at Osram.