Lexus Amazes with LED Stunt Men in Kuala Lumpur

Lexus presented the “STROBE” project – an LED spectacle in which acrobats and stuntmen suspended across Kuala Lumpur's night skyline were lit up in succession to create the illusion of acrobatic motion at impressive speed.

Photo courtesy of Lexus

Poised across the rooftops of some of the city's tallest buildings, the ‘Lightmen’ were dressed in custom-made LED lightsuits that were linked to a purpose-built computer system that controlled each individual LEDs' strobes one by one, tracing a breathtaking display of illuminated figures flying over the city.

Created by CHI & Partners London and directed by Adam Berg of Stink Productions, the campaign will run globally across TV, cinema, print, outdoor, digital and social media.

The spectacle required a team of 40 expert engineers to erect and control large-scale rigging from which the ‘Lightmen’ were suspended.

The LED suits, which took six weeks to build, were conceived by Hollywood costumer designer Vin Burnham and world-renowned technical director Adam Wright – taking design cues from Lexus vehicles, including the iconic spindle grille and the all-new Lexus RC F LED headlights. Each suit contained 1,680 LED lights, all wirelessly controlled to strobe on command using specialist software.

Mark Templin, Executive Vice President at Lexus International, said: “STROBE is the third entry in our ‘Amazing in Motion’ campaign. We created this global series of projects to showcase our imagination through innovative design and technology.  It builds on the Lexus ambition to connect with the hearts, as well as the minds, of consumers.”

Music was provided by Computer Magic, the electronic music solo-project of New York producer and DJ Danielle “Danz” Johnson, who is signed by Kitsuné. Lexus chose the track, ‘Running’, for the way it effortlessly complements the sequence of the Lightmen, accentuating the flow of movement, while the lyrics support the narrative of the Lightman running through the city at night.

Disclaimers of Warranties
1. The website does not warrant the following:
1.1 The services from the website meets your requirement;
1.2 The accuracy, completeness, or timeliness of the service;
1.3 The accuracy, reliability of conclusions drawn from using the service;
1.4 The accuracy, completeness, or timeliness, or security of any information that you download from the website
2. The services provided by the website is intended for your reference only. The website shall be not be responsible for investment decisions, damages, or other losses resulting from use of the website or the information contained therein<
Proprietary Rights
You may not reproduce, modify, create derivative works from, display, perform, publish, distribute, disseminate, broadcast or circulate to any third party, any materials contained on the services without the express prior written consent of the website or its legal owner.

NF2W585AR-P8 is a dual function LED that provides both white light and high doses of energy geared for inactivation of various prevalent bacteria. With a 405nm wavelength1 die known to be effective in sterilization, this LED can be used t... READ MORE

  The 5050 LED is replacing the 3535 LED, which has long been the leader in the outdoor lighting market. The existing ceramic-based 3535 has excellent reliability but is expensive. At present, the 5050 LED, which has achieved remarkable p... READ MORE