Genius Electronics Optical Co., Ltd. recently won a contract to supply over 1,000 LED streetlights to several local governments in southern China, marking its first success in tapping mainland China`s LED streetlight market after entering into alliance with Philips Lumileds.

Industry watchers believed the contract would help facilitate Genius Electronics` effort to make inroad into the mainland market.Genius Electronics has recently branched out into LED lighting sector by making most of its technical expertise in optical lens and cooperating with LED light bulb maker Philips Lumileds. The two companies have introduced LED streetlights that use Philips Lumileds` LUXEON Rebel light bulbs. Genius Electronics will begin to ship the lights by the end of 2009.

Genius Chairman T.C. Chen stressed that optical-lens design is an essential block of LED streetlight, reasoning why even Philips buys lens from the company for its LED lighting products. Genius` LED-lighting business, Chen noted, has a research and development team of over 50 specialists. The business, he added, will expand into indoor light segment from outdoor light segment.

Besides lighting business, Genius has also begun supplying lens for high-pixel digital cameras built in iPods and iPhones. Industry watchers estimated lenses for LED lighting and smartphones to become Genius `s major revenue drivers in 2010.