Samsung Ruled TV Market with Record High Sales in November, Optimistic about Meeting 2011 Target

Samsung Electronics Co., the world’s leading TV brand vendor, stated on Dec. 7 that its TV sales hit a record high of 5.7 million units in November, spurred by the high U.S. sales during the Thanksgiving weekend.

According to Samsung’s statement, due to that the sales went up 14% in November from 5 million units in October, the company is certain to secure the number 1 spot for all of 2011. Also, the company said in the statement that it was optimistic about the prospects of meeting its 2011 flat-screen TV sales target of 45 million units.

In fact, Samsung's TV division concluded a 240 billion won ($213 million) operating profit in 3Q11, propelled by increased shipments and sales of high-end models such as Internet TVs and LED-backlit flat-screens.

The outstanding performance is attributed to the fact that global TV makers are under business restructuring and outsourcing production as they face the fierce competition and underperforming market.

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