SWITCH Lighting™ Named As CES Innovations 2012 Design and Engineering Awards Honoree

SWITCH Lighting™, the only LED company offering a replacement to the incandescent light bulb that gives consumers everything they want in a light bulb, announced that it has been named an International CES Innovations 2012 Design and Engineering Awards Honoree for its SWITCH75 LED light bulb. Products entered in this prestigious program are judged by a preeminent panel of independent industrial designers, engineers and members of the media to honor outstanding design and engineering in cutting edge consumer electronics products across 32 product categories.

Beautifully designed with a unique cooling solution, the SWITCH75 is the only LED light bulb that makes no compromise on light quality or in how the bulb can be used. SWITCH is the first manufacturer to announce a family of LED bulbs with 40, 60, 75 and 100 watt-equivalents. SWITCH bulbs last 20 times longer than incandescent bulbs, turn on instantly, and can be used in any orientation – just like the conventional incandescent light bulb.

“We are extremely pleased to receive this recognition from CES,” said Tracy Bilbrough, CEO of SWITCH Lighting. “We believe we have a best-in-class product that not only looks beautiful, but also performs brilliantly, thanks to our liquid-cooling technology.”

The prestigious Innovations Design and Engineering Awards are sponsored by the Consumer Electronics Association (CEA)®, the producer of the International CES, the world’s largest consumer technology tradeshow, and have been recognizing achievements in product design and engineering since 1976. The Best of Innovations honor is awarded to the products with the highest judges’ scores and will be featured in the Innovations Design and Engineering Showcase at the 2012 International CES.

The SWITCH75 LED bulb will be displayed at the 2012 International CES, which runs January 10-13, 2012 in Las Vegas, Nevada. Honorees will also be displayed at CES Unveiled: the Official Press Event of the International CES from 4-7 p.m. on Sunday, January 8 in the Venetian Ballroom of the Venetian.

The Innovations entries are judged based on the following criteria:

Engineering qualities, based on technical specs and materials used

Aesthetic and design qualities

The product’s intended use/function and user value

Unique/novel features that consumers would find attractive

How the design and innovation of the product compares to other products in the marketplace

Products chosen as an Innovations honoree reflect innovative design and engineering of the entries. Examples may include the first time various technologies are combined in a single product or dramatic enhancements to previous product designs.

Innovations 2012 Design and Engineering honoree products are featured on www.CESweb.org/Innovations, which lists product categories, as well as each product name, manufacturer information, designer, description, photo and URL.

SWITCH Lighting’s SWITCH75 LED bulb

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