Delta Taps into Japan and Mainland China Market with Own-Brand LED Lamps

Taiwan Delta Electronics is to promote its own-brand LED lamps in Japan and mainland China in 2012.

Delta has worked as a contract supplier to Japan’s LED lamp brands to tap the market, and will begin selling own-brand lamps in Japan throughout B2B channels, according to the company’s executives. In particular, the company has recently introduced a 130-gram, 1,000-lumen light bulb for Japan’s and mainland China. The bulbs are lit by chips from Epistar.

The company thought that because of further markdown of LED light bulbs to points acceptable by average consumers, LED replacements for incandescent bulbs in Japan would increase sharply. For Japan’s commercial-lighting market, the company will supply dimmable lighting systems and high-lumen lamps.

In addition, the company has also launched solar-powered and wind-powered LED streetlights.

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