LED Price War Heats up as Osram Launches 10-euro Bulb

 

Germany's Osram is launching a new LED light bulb that costs less than 10 euros ($13.10) to battle rivals, such as Cree and Samsung Electronics, for a share of the fast-growing market.

 

LED - known for lighting flat ,screen televisions and tablet PCs ,LED are increasingly replacing other lights in homes, stores and on streets because they use less energy and are more durable. But they cost much more than incandescent bulbs or compact fluorescent lights, putting off consumers from buying LED lighting for their homes.

 

A spokesman for Osram, which is being spun off by engineering conglomerate Siemens, said on Monday the company's new LED replacement for 40 watt incandescent bulbs would retail at 9.95 euros in Germany from June. Most comparable LED bulbs in Europe currently cost more than 15 euros.

 

Osram's announcement comes only six weeks after U.S.-based Cree raised its quarterly earnings forecast as it announced it would sell a new LED bulb replacing 40 watt bulbs for less than $10 in the United States.

 

Experts has estimated that the market for LEDs will grow more than sevenfold to almost 65 billion euros by 2020, accounting for the bulk of global demand for lighting.

 

It expects the market for replacement bulbs to reach its peak next year and then slow as LED bulbs last significantly longer than other types of lamps, meaning customers buy new bulbs less often.

 

Osram said its new LED bulb lasts for 15 years. It will also offer LED replacements for 60 watt incandescent bulbs for less than 10 euros for a short time as a sales promotion.

 

 

 

Disclaimers of Warranties
1. The website does not warrant the following:
1.1 The services from the website meets your requirement;
1.2 The accuracy, completeness, or timeliness of the service;
1.3 The accuracy, reliability of conclusions drawn from using the service;
1.4 The accuracy, completeness, or timeliness, or security of any information that you download from the website
2. The services provided by the website is intended for your reference only. The website shall be not be responsible for investment decisions, damages, or other losses resulting from use of the website or the information contained therein<
Proprietary Rights
You may not reproduce, modify, create derivative works from, display, perform, publish, distribute, disseminate, broadcast or circulate to any third party, any materials contained on the services without the express prior written consent of the website or its legal owner.

Nichia’s Tunable 757 receives rave reviews from industry leaders, including the coveted LpS Best Sustainability Technology Award. Nichia, the leader in and inventor of the high-brightness LED, announced its game-changing single LES, tuna... READ MORE

Innovative tunable white, mid-power LED enables luminaire manufacturers to improve colour tuning, shrink optics and fixture profiles, while enabling new design options. Nichia, the leader in and inventor of the high-brightness LED, announces i... READ MORE