Driven by the power of design to change perceptions, Ho International Design Inc. proudly announces the arrival of the AURA: a chic, precision breathalyzer specifically designed to reshape the world's perception of responsible celebration.  Using a halo-inspired design and customizable LED display, the AURA offers peace of mind with unprecedented style.  Combined with law-enforcement grade electrochemical fuel cell sensor technology, the AURA uniquely blends precision with high fashion.

Sleek, innovative product design transforms the personal breathalyzer into a classy fashion statement. (PRNewsFoto/AURA)

Highlights of the AURA:
•    Electrochemical fuel cell sensor technology – the same technology found in hand-held devices used by law-enforcement and in ignitioninterlock systems for cars – ensures precise BAC measurements
•    Unique halo-inspired design embodies the protective aura and stylish peace of mind
•    Ergonomic shape and size enable one-handed use and quick storage within coin pockets and clutches
•    Sleek, scratch-resistant polycarbonate screen with stunning OLED display, including 6 color theme options
•    Precision stainless steel backplate provides exceptional durability, along with a luxurious look and feel

"For today's trendsetting generation, I noticed that personal breathalyzers have been overlooked because they've never been fashionable.  Being a strong advocate for responsible drinking, I set out to fill this noticeable void in the market.  Using my background in fashion and design, I tried to come up with a design that would completely change people's perception; and I think the AURA does just that."  - Christopher Ho, AURA Co-founder and Product Designer.