ElectroniCast Consultants Forecast OLED General Lighting Market to Reach US $247.4 M by 2018

ElectroniCast Consultants, a leading market & technology forecast consultancy, announced their market forecast of the worldwide consumption of organic light emitting diodes (OLEDs) in General Lighting applications. 

According to ElectroniCast, the worldwide consumption value of General Lighting OLEDs reached US $46.6 million in 2013; consumption value is forecast to increase at an average annual growth rate of 39.6 percent to US $247.4 million in 2018.  From 2018-2023, the total consumption value of General Lighting OLEDs is forecast an increase 93.6 percent per year, reaching nearly US $6.7 billion in the year 2023. The use of OLEDs in displays and vehicles is not included in the market forecast. Market forecast data in this study report refers to consumption (use) for a particular calendar year; therefore, this data is not cumulative data.

“The average selling prices (ASPs) are based on the price of the OLED at the initial factory level and/or internal adjustments for R&D use and captive manufacturing.  In this market forecast study, we quantify the average selling price in terms of the square meters (m2) of OLED use in General Lighting.  The worldwide average selling price in 2013 was 42 percent lower than in 2012,” said Stephen Montgomery, Principal Analyst- LED Practice at ElectroniCast. 

In the early years of the forecast period, a large percentage of the use of OLEDs in General Lighting is associated with Research and Development(R&D).  R&D costs are non-capitalized labor, which is used for research, design engineering, manufacturing development, and start-up, costs of new production lines.  It does not include capital equipment and associated setup costs, marketing support, or normal production support; however it does include expense incurred while prototyping and developing a new process or production line.

ElectroniCast forecasts that the consumption of General Lighting OLED panels in the Residential/Other user-group will trend to premium (high-price) lighting fixtures and specialty applications (niche applications), which may not necessarily be adequately served by other lighting solutions. Therefore, until these “niche” general lighting OLED panel solutions develop in the Residential marketplace, consumption is forecast to remain minor.

 “OLED lighting is environmentally friendly, mercury-free, and ideal as next-generation lighting. Because of their extreme thinness, lightness, low electric power consumption, and use as a surface light source, OLEDs enjoy a wide range of potential applications,” Montgomery added.

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