Everlight Restructure Has No Effect on Company Business Strategy in China

Taiwanese lighting manufacturer Everlight has released a statement that clearly shows the company’s aim of developing the Chinese lighting market, the statement also assured investors recent restructures were made to meet challenges ahead. The notice outlined the company’s intent to attract more distributors in the future.

The announcement was made shortly after the company’s General Manager (GM) in China Wu Zhengzhe (吳正喆) and Vice General Manager Wang Bingbing (王兵兵) resigned. Everlight noted brand management is a long battle that the company has no intent on giving up. In terms of the company’s distribution strategy, the new GM Li Jiannan (李建南) made the following promises:

  1. Everlight will pay all subsidies approved before the end of June 2014. Any pending subsidy applications should be submitted prior end of July, and will be paid after approval.
  2. The company will continue to implement retailer recruitment, showcases, and sample subsidy plans that were announced in 2014.
  3. The company will continue to issue subsidies to specialty stores.
  4. Continual implementation of automotive subsidies announced during new product release in Spring 2014.
  5. Sales promotion of tubes and ceiling lamps launched in June will still be rolled out.
  6. Everlight will invest in media ads.
  7. The company will be launching commercialized high Cost/Performance LED T8 tubes and bulbs by the end of September 2014.
  8. There will be no further personnel changes among oversea officials.
  9. Li and Everlight Director Su Huixian (蘇慧嫻) will be posted at Zhongshan Factory in Guangdong to be closer to operations.
  10. The new Everlight GM will uphold the company’s policies of meeting with retailers to gain better understanding of market conditions.
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