Smartphone Makers Refocus on Mid-range and Budge Products due to Market Decline, Driving BLU Demands

Leading electronics brands are releasing their new consumer products as the peak third season arrived. Novel smartphones, tablets and wearables adopting innovative technologies continue to draw attention from the market.

However, the ongoing pandemic has led to global economy decline so that the most eye-catching flagship smartphones lose their edges as they are usually more expensive. People who used to go for the high-end products may now turn to mid-range or budget smartphone under such circumstance. As a result, iPhone SE, the mid-range product of Apple, led to an unexpected sales growth for the company, marking the increasing demands for cheaper option in the consumer electronics market.


(Image: Apple)

Unlike high-end smartphones that use OLED display, the main steam display technology for mid-range and budget products is LCD with backlight. Since smartphone brands are addressing mid-range and budget products and increasing product shipment, demands for backlight units (BLU) climbs. Along with increasing demands for laptops and tablets that also require BLU products, many LED companies thus reported strong business performance in the second quarter of 2020.

Taiwan’s LED package company Everlight and AOT both announced revenue growth for 2Q20. Everlight’s revenue in the second quarter increased by 8% YoY, the revenue of July also grew by 14.03% YoY. AOT reported booming orders as well. Its 2Q20 revenues climbed by 51.9% YoY. HC Semitek, the China-based chip supplier, also noted that BLU accounts for 25-30% of its revenue in June and 40% in July’s sales.

Disclaimers of Warranties
1. The website does not warrant the following:
1.1 The services from the website meets your requirement;
1.2 The accuracy, completeness, or timeliness of the service;
1.3 The accuracy, reliability of conclusions drawn from using the service;
1.4 The accuracy, completeness, or timeliness, or security of any information that you download from the website
2. The services provided by the website is intended for your reference only. The website shall be not be responsible for investment decisions, damages, or other losses resulting from use of the website or the information contained therein<
Proprietary Rights
You may not reproduce, modify, create derivative works from, display, perform, publish, distribute, disseminate, broadcast or circulate to any third party, any materials contained on the services without the express prior written consent of the website or its legal owner.

Broad spectrum white LEDs are widely available San Jose, CA – Lumileds today announced immediate high quantity availability of its LUXEON 3030 HE Plus Horticulture LEDs. Based on the company’s leading 3030 LED portfolio and charact... READ MORE

- LED technology makes extremely space-saving disinfection applications possible - UV-C light can eliminate up to 99.9 percent of viruses and bacteria - Osram Opto Semiconductors is driving industrialization of UV-C LEDs Installed in space-sav... READ MORE