A spectacular visual phenomenon has arrived at the bustling McDonald’s intersection in Kuala Lumpur’s Golden Triangle, as Absen officially lights up its A25 Series outdoor LED display. At the heart of the installation is an enormous glasses-free 3D panda, seemingly breaking out of the screen to interact with the city—a charming and innovative addition to the urban landscape. This project marks the launch of Absen’s “Global 20 Landmark Initiative”, signaling a new milestone in the company’s 20-year journey of global expansion. By seamlessly blending China’s advanced energy-efficient LED technology with cutting-edge creative content, Absen redefines this high-traffic intersection as a world-class digital landmark and a must-visit destination for both locals and international tourists.

As the digital transformation of out-of-home advertising accelerates, the true value of an LED display no longer lies solely in its visibility—it depends on its ability to evoke emotional resonance and spark social engagement within public spaces. At one of Kuala Lumper’s busiest crossroads—the McDonald’s Junction in the iconic Golden Triangle, just steps from the Petronas Twin Towers—more than 500,000 pedestrians and vehicles pass by each day. This location is the undisputed commercial epicenter of the city and strategic battleground for global brands. Yet in a landscape saturated with screens, how does a display stand out? The answer lies in breakthrough creative content that not only captures attention but forges a meaningful connection with audiences.

To bring the 3D display to life, the project team collaborated with a renowned visual design studio from Spain to craft an exclusive glasses-free 3D animation. A giant panda emerges playfully from behind the screen as the curtain dramatically drops, revealing its full form. As it clumsily fumbles with bamboo and takes an unexpected tumble, the audience is caught by surprise. The narrative continues with moments of floating, weightlessness, and a sudden pull into a mysterious vortex—each twist adding a layer of visual intrigue. Finally, a glowing “I Love Kuala Lumper” sign descends from above as the panda lands awkwardly on the ground, winning over the crowed with its irresistible charm.

“Our research shows that Malaysians have a natural affection for giant pandas,” said Sophia, Head of Outdoor Advertising at Absen Malaysia. “This is not just an ordinary ad placement—it’s a city-level interactive moment. We aim to tell a heartwarming story through technology, transforming the screen into an emotional landmark and part of the city’s collective memory.”

The A25 Series: A Low-Carbon, Energy-Efficient Solution Tackling Industry Challenges
According to industry data, the global outdoor advertising market is growing at an annual rate of 6.8%. However, advertisers still face key challenges such as high energy costs, frequent maintenance, and poor adaptability to harsh environments—especially in tropical regions where extreme heat, humidity, and heavy rainfall are common. These issues severely impact product stability and operational efficiency.

Engineered for high-traffic, high demand environments, the A25 series is built to excel under Malaysia’s extreme climate—characterized by high temperatures, humidity, and frequent heavy rainfall. With an IP66-rated fully sealed design and a five-layer waterproof interface, the A25 ensures superior weather resistance and long-term operational stability. As a world-class energy-efficient LED display, the A25 incorporate industry-first power-saving technology, delivering over 50% energy savings compared to similar products. With energy-saving, low-carbon design, a 300㎡ LED display can reduce electricity costs by more than $200,000 over five years, significantly reducing long-term operating expenses. The more it runs, the more it saves. Backed by cutting-edge technology, the A25 empowers clients to achieve sustainable, high-impact visibility in premium locations.

A project representative in Kuala Lumpur commented, “This new generation not only achieves excellent energy efficiency, but also effectively addresses water drainage and waterproofing challenges on the screen surface. One of the main reasons we continue to partner with Absen is the exceptional energy-saving performance of their products. It helps our clients significantly lower operational cost—especially electricity bills-while supporting environmental sustainability. That’s a key reason we are confident in promoting this solution across our market.”

From Kuala Lumpur to the World: Lighting up 20 Global landmarks
From lighting its first outdoor LED screen in Saudi Arabia in 2005 to dazzling the world at the Paris 2024 Olympic Games, Absen has been a pioneer in the global outdoor display industry for over two decades, with cumulative sales exceeding 2 million screens. From Time Square in New York to Wuyi Square in Changsha, from perimeter displays at eight stadiums during the Qatar World Cup to the giant screen at the Utah Jazz’s NBA home court, from Shenzhen’s Greater China International Finance Center to Chengdu’s Lamborghini Center—Absen’s presence spans sports arenas, commercial complexes transportation hubs, city landmarks, and iconic outdoor advertising locations. With each installation, Absen continues to redefine global city spaces, delivering Chinese innovation and setting new benchmarks for excellence in LED display technology worldwide.

3,000m² Mega LED Screen at Greater China International Finance Center, Shenzhen

Glasses-free 3D Screens at Wuyi Square, Changsha

8K Ultra HD LED Display at Tortoni Lamborghini Center, Chengdu

LED Display at the Indonesia Stock Exchange Building

“The past 20 years of Absen’s global journey have fundamentally been a story of relentless innovation in energy-efficient technology—a transformation from a traditional product exporter to a fully international brand, service, and technology provider,” said Shaun, Head of Absen’s Product Line. “From common cathode design and block-screen energy saving to advanced dynamic power management, low power consumption has always been central to our research and development efforts. The A25 Series deliver over 50% greater energy efficiency than the industry average, truly embodying the principle of ‘the more you use, the more you save.’ “In terms of stability, high-efficacy LEDs, an all-aluminum structure, and IP66-rated protection enable us to confidently offer an industry-leading 10-year warranty.” He further emphasized, “The A25 is not just a technological achievement—it represents our redefinition of the low-carbon landmark: one that must be energy-efficient, reliable, easy to maintain, and capable of activating a city’s vibrancy.”

At this milestone moment, Absen officially launches its “Global 20 Landmark Program”, with the A25 series as its core platform. This initiative aims to set a new global benchmark for outdoor displays by blending cutting-edge technology, visual creativity, and urban influence. The Kuala Lumper project marks the first stop of the initiative. When the giant panda “jumps” from the night sky of Kuala Lumper, the world will see that “Made in China” is no longer just about brightness—its about bringing spaces to life. It represents a deep fusion of Chinese innovation and local emotional resonance, reconnecting people with public spaces. A single screen can tell a story, warm a city, and illuminate Absen’s 20-year journey of going global.

Absen, Let the world see the power of China’s display technology.

(Photo credit: Absen)

TrendForce 2025 Global LED Video Wall Market Outlook and Price Cost Analysis
Release Date: 30 September 2024
Language: Traditional Chinese / English
Format: PDF
Page: 302