In cooperation with the leading agricultural machinery manufacturer CLAAS, the international automotive supplier FORVIA HELLA has developed an illuminated logo bezel especially for the Axion 9 large tractor series. The innovative lighting solution sets new standards in the combination of lighting technology and brand-defining design in the agricultural sector: it combines advanced LED technology with an unmistakable design that specifically sets the scene for CLAAS' brand identity. "The illuminated logo bezel impressively demonstrates how we are sustainably developing agricultural technology through synergies and the transfer of know-how from the automotive industry. A technologically strong product, integrated into a large-volume production vehicle, strengthens our position as a leading provider of advanced lighting solutions in the agricultural sector," says Dr. Fabian Utermöhlen, Vice President Sales & Marketing in the Lifecycle Solutions Business Group at FORVIA HELLA. The illuminated logo bezel was first presented in November last year at the Agritechnica in Hanover.
The illuminated logo bezel is the result of several years of cooperation between FORVIA HELLA and CLAAS. The focus is on a three-part front structure: the centrally positioned, illuminated CLAAS logo is flanked by powerful work lamps and daytime running lights. "This solution not only significantly enhances the optics of the tractors, but also combines the highest lighting requirements with efficient electronics in minimal packaging," says Utermöhlen. In terms of technology, the lighting functionality is based on an electronic printed circuit board with 20 LEDs specially developed for CLAAS, which ensures homogeneous light distribution and a color temperature of around 5,700 Kelvin. The translucent plastic panel ensures an optimal lighting effect and blends seamlessly into the overall design of the tractors.
Following the successful launch at Agritechnica, the innovative technology is now to be extended to other CLAAS tractor models.
(Photo credit: FORVIA HELLA)
TrendForce 2025 Global Automotive LED Market- Lighting and Display Product Trend
Release Date:
1. PDF (196 Pages)- 30 June 2025
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