LEDnovation, Inc. introduces a new LED lighting product, the white A19 LED bulb for the North American Market, and the company claims the bulb is with the world’s highest efficiency state-of-the-art design.

This 5000K LED lamp delivers 350 Lumens, with a typical 100 Lumen/Watt efficacy. The bulb offers significant power reduction compared to incandescent and CFL bulbs. This Design White bulb consumes 91% less electricity than a standard 40W incandescent bulb and 65% less than a standard CFL bulb which has been considered the standard for greener lighting. The Lamps feature Recycle Reflectance™ optics technology, which reduces overall glare and delivers an extremely uniform and smooth light output.

The product is targeted at downlights and other indoor general lighting applications in the commercial and industrial markets. This next generation bulb is part of the EnhanceLite™ series of LED bulbs. LEDnovation’s 40W equivalent LED A19-40-1D-I product is scheduled to be commercially available in December 2009 for the North American market.