Recently, the automotive supplier of electronics and lighting, Hella has developed a partnership with Hubbell Lighting to develop and market a non-automotive application of its LED lighting technology in North America.

According to their cooperation, the two companies is defined as a traditional cross-branding relationship in which Hella designs, develops and manufactures the light module or "engine", while Hubbell Lighting markets and distributes the lighting fixture into municipal markets.

The commercial LED light engine is designed for installation into existing cobra head style roadway fixtures. The LED light engine will be manufactured at Hella's facilities in Flora, Illinois.

The Hella LED module will be integrated into Hubbell's RM series roadway fixture at the company's plant in Christiansburg, Va., and also will be marketed as a retrofit kit for existing roadway luminaires.

The product is an ideal entrant into the LED roadway market and is intended to replace 150-Watt high-pressure sodium and 175-Watt mercury lamps and fixtures.

Hubbell Lighting will manage product marketing and distribution through its global sales network. The companies expect to introduce the new LED product line during the third quarter of 2011.