Lumileds rolls out Mid Power March, an event that introduces varied mid power LEDs to the market. (Lumileds/LEDinside)

Lumileds kicks off Mid Power March, a month-long event to introduce a variety of mid power products that feature breakthrough performance and unmatched product reliability. “Since we first entered the mid power market in 2012, our focus has been to offer mid power LEDs with a performance edge over our competitors,” said Lumileds Senior VP of Sales & Marketing Emmanuel Dieppedalle. “Part of that edge has come from leveraging our leading high power technologies for the mid power market. Mid Power March is all about showcasing the many breakthroughs we’ve made and are making in application-optimized mid power LED development.”

Each of the new products that will be introduced during Mid Power March caters to a specific market need. Whether it is the highest possible performance to enable the highest efficacy fixtures, or the most reliable, robust and environment-resistant products ever seen in mid-power packages, or the broadest, most cost-effective portfolio to address cost-sensitive consumer applications, Lumileds will release products during Mid Power March to specifically address each of these market needs. These new products will join Lumileds already extensive mid power and low power family.

“We know that the mid power LED market is growing rapidly, and lighting manufacturers are demanding products that meet aggressive specifications for light quality, efficiency and long term reliability. Because we hold our mid power LEDs to the same lumen maintenance standards as our high power LEDs, luminaire makers can be assured of long life from our mid power products,” said Dieppedalle. In fact, eight of the 10 largest global lighting brands rely on LUXEON mid power LEDs.