LEDinside: LED Light Bulb Price Downtrend Persisted in September; South Korean Manufacturers Cut Price to Gain Market Share

September LED Bulb Price Dropped 3% Compared to August
LEDinside, a research division of TrendForce, conducted price surveys on warm white LED light bulbs (replacements for 40W and 60W incandescent light bulbs), and the results showed that LED light bulb price in September took a dip of 3% compared to August, an indication that the downtrend persisted. Most notably, the LED bulb price for 40W replacement underwent the steepest drop in Japan and South Korea, while the price for 60W replacement experienced the biggest setback in Europe. At present, the LED product prices for 40W and 60W replacements have declined to US$ 23.1 and US$ 42.3, respectively.

According to the survey conducted by LEDinside, LED bulb ASP for 40W replacement decreased by 3% with the most significant drops appearing in Japan (2%) and South Korea (6%). In particular, the South Korean makers’ low price strategy for their new products generate a considerable amount of interest, with the ASP hit a new low of US$ 12.2 in September.

As for 60W replacement, the LED bulb ASP in September plummeted to US$ 42.3, a 3% drop compared to August. Due to the manufacturer’s low-price strategies, Europe experienced the most evident ASP decline of 6%.

LED Bulb ASP Dropped below US$ 50/Klm
According to LEDinside, the LED bulb ASPs for 40W and 60W replacements fell to US$ 49.7/Klm and US$ 52.3/Klm in September, respectively.

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