Cree's LED Lighting Brighten up Abby Wambach’s Portland Home

LED innovator, Cree, Inc. recently teamed up with soccer phenom Abby Wambach to champion the importance of determination, innovation and performance when breaking barriers to achieve your goals, kicking off with the “Light a Better Way” video this summer. Following the U.S. Women’s National Team World Cup win, Cree is taking the campaign off-field, upgrading Wambach’s Portland home with high-quality Cree® LED technology, demonstrating the impact of uncompromising performance in creating better experiences.
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Cree Kicks Off Sports Lighting Campaign with Aid from Soccer Captain Abby Wambach

In an intensely fought semi-final match on June 30, the U.S. women soccer team beat German team 2-0 at FIFA Women’s World Cup and secured its spot in the competition finals. Sharp-eyed viewers might recognize the team’s captain Abby Wambach had recently showed off her impressive goal shooting skills in U.S. LED manufacturer Cree’s sports lighting advertisement. The ad featuring Wambach had attracted more than 550,000 views in two weeks across all Cree and Abby Wambach social channels, including YouTube, Facebook, Twitter and LinkedIn, said Mike Watson, Vice President of Product Strategy at Cree.
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Cree Teams Up with Abby Wambach in LED Ad Campaign

From stadiums to homes, LED is transforming the way the world sees light. Cree has teamed with Abby Wambach, two-time Olympic gold medalist and highest all-time international goal scorer, to emphasize the importance of determination, innovation and performance – on and off the field – beginning with this month’s international soccer championship. Through this initiative, Cree and Abby will recognize and celebrate those who never stop challenging the status quo and accept nothing but victory.
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Abby Wambach Kicks Off Cree’s Soccer Lighting Campaign

Abby Wambach, the captain of the World Cup’s U.S. Women's Soccer Team, enters a dark stadium with a poorly incandescent lit soccer goal. She proceeds to decimate the ugly row of lights suspending from the top of the soccer goal by making perfectly aimed scores, and eventually switches on the newly installed LED lights with a remote control.
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Nichia’s Tunable 757 receives rave reviews from industry leaders, including the coveted LpS Best Sustainability Technology Award. Nichia, the leader in and inventor of the high-brightness LED, announced its game-changing single LES, tuna... READ MORE

Innovative tunable white, mid-power LED enables luminaire manufacturers to improve colour tuning, shrink optics and fixture profiles, while enabling new design options. Nichia, the leader in and inventor of the high-brightness LED, announces i... READ MORE