EarthTronics, dedicated to developing innovative energy efficient lighting products that provide a positive economic and environmental impact for its customers, announced today the addition of Leroy Herring, Jr., who has extensive business and sales development experience in the lighting industry. Appointed Midwest Regional Sales Manager, Herring has helped large and small corporations navigate through tremendous business growth. As a result, Herring will be responsible for directing commercial sales through manufacturers rep agencies, electrical distribution, lighting showrooms, ESCOs, contractors and national accounts.