2016-05-27

Soraa LEDs Illuminate the“Fairy Grottoes” in Germany

Soraa, the world leader in GaN on GaNTM LED technology, announced that its LED lamps have been installed to illuminate the natural beauty of the mineral formations found in the Saalfred Fairy Grottoes in Thüringen, Germany. Through Soraa LEDs and an artist’s approach to lighting design, thousands of visitors can now see the subtleties in the incredible colors in stalagmites in the underground caverns.
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2016-04-29

Soraa Appoints Todd Antes as Senior Vice President of Marketing

Soraa, the world leader in GaN on GaN™ LED technology, today announced that it has appointed marketing veteran Todd Antes to the role of Senior Vice President of Marketing. Todd will report directly to CEO Jeff Parker and work closely with the sales and product development teams.
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2016-04-29

Soraa Wows Visitors at Lightfair International 2016 with LED Luminaires, Lamps and Accessories

Soraa, the world leader in GaN on GaN™ LED technology, today wraps up another exciting LIGHTFAIR International where the company displayed its full visible spectrum LED lamp and optical light engine lines; two new exquisitely designed, minimalist ambient LED luminaire series; Flicker FreeTM MR16s; and beam rotation and color enhancing SNAP System accessories. 
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2016-04-21

Soraa Launches Glare-free Ambient LED Luminaires

Soraa, the world leader in GaN on GaN™ LED technology,  announced the expansion of its product portfolio with two new exquisitely designed, minimalist ambient LED luminaire series—the Gable and Barrel—perfect for office, healthcare and retail applications. By coupling the company’s award winning optical design expertise with its Violet-Emission 3-Phosphor (VP₃) LED technology, Soraa has redefined human centric lighting with its two new specification grade fixtures families that have outstanding lens uniformity, color rendering (CRI > 90) capabilities and DLC compliant efficacies.
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2016-04-08

Soraa Lights up Seaside City Restaurant with LEDs

Soraa, the world leader in GaN on GaN™ LED technology, announced that its LED lamps have been installed in the MaNCaR Restaurant in the seaside neighborhood of Alsancak in Izmir, Turkey. MaNCaR is a unique, sophisticated restaurant that attracts both locals and tourists looking for a high-end dining experience, delivering impeccably prepared food and an enchanting ambiance.
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2016-03-30

Pitt Rivers Museum is Aglow with LED Lamps from Soraa

Soraa, the world leader in GaN on GaN™ LED technology, announced that its LED lamps have been installed at the Pitt Rivers Museum at the University of Oxford in Oxford, England. The museum chose Soraa’s LED lamps to save energy and money and to illuminate its rare collections of anthropology and archaeology artifacts.
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2016-03-16

Soraa Voices Support for TM-30 Color Test in Lighting Industry

Soraa, the world leader in GaN on GaN™ LED technology, announces its support for advances in color science and the new TM-30 method released by the Illuminating Engineering Society (IES). TM-30 uses an optimized calculation method to preclude the errors found in the color-rendering index (CRI), the current industry standard.
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2016-03-14

How to Get Rid of Flicker

Soraa’s Chief Electronics Architect Laszlo Takacs explains two important stages in designing flicker-free luminaires.
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2016-03-08

Soraa Decodes TM-30 Color Metrics

Soraa’s Chief Scientist Aurelien David explainsTM-30 color metrics in this latest blog entry.
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2016-03-03

Soraa Expands Product Portfolio by Adidng Lower and Higher Voltage GU10 LED Lamps

Soraa, the world leader in GaN on GaN™ LED technology, today announced it has added lower and higher wattage 120V MR16 GU10 LED lamps to its product portfolio. The 5W lamps are perfect replacements for 35W equivalent halogen lamps, and the 9W LED lamps replace 65-75W halogen lamps. These two new lines join the company’s existing line of 7.5W lamps (50W halogen equivalent). Soraa’s VIVID GU10 LED lamps produce unmatched peak intensity at a 25° beam angle; provide flawless beam definition and smooth beam edges; and have exceptional color (CRI of 95 and R9 of 95) and whiteness rendering.   
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2016-02-19

Soraa Unveils Flicker Free MR16 LED Lamps

Soraa, the world leader in GaN on GaN™ LED technology, announced today that it has incorporated advanced digital drivers into its award winning MR16 LED lamps—making them flicker free. Featuring the company’s signature elements of full visible spectrum light, Soraa’s new Flicker Free™ MR16 LED lamp eliminates the problem of stroboscopic effect, or “invisible flicker”, that plagues other companies’ MR16 LED lamps. In doing so, Soraa’s digital driver completely addresses the adverse physiological effects associated with invisible flicker, as well significantly expanding the compatibility and capability of the MR16 lamp.
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2016-02-17

Taiwanese Boxing Center Aglow with LED Lighting from Soraa

Soraa, the world leader in GaN on GaNTM LED technology, announced that its LED lamps have been installed at a new, high-end boxing facility, Boxing Plus Wellness Center, in Taipei, Taiwan. The interior design supports the goal of Boxing Plus to be a comfortable space that suits both male and female guests of all ages who wish to learn and enjoy boxing. Through interior and lighting design elements, Boxing Plus stands out from other fitness centers; it’s an elegant, clean and comfortable space where guests of any age can learn and enjoy boxing.
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2016-01-15

Crosswater UK Showroom Illuminated by Soraa's LEDs

Soraa, the world leader in GaN on GaN™ LED technology, announced that its LED lamps have been installed at the new Crosswater UK showroom, one of the largest bathroom showrooms in Europe. Investing in a new headquarters with a beautifully-appointed showroom gallery in Dartford, Kent, Crosswater wanted lighting to enhance a memorable experience for visitors as they moved through the showroom to discover innovative bathroom designs and superior quality products available for today’s home design.
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2015-12-30

Soraa Lights up Detail Oriented Life Style Shop with LEDs

THE CHALLENGE In the heart of Taipei and cordoned off from all visitors, stood an abandoned factory that a century ago was a wine-producing facility. Rediscovered in 1997, the Huashan 1914 Creative Park was one of the least known and most well-preserved structures in Taiwan. Half a century later, this space has been partially restored and is home to community arts events and temporary pop-up shops.
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2015-12-29

Soraa: Color is the Toughest Challenge in SSL

Without a doubt, color rendition is a key subject of fascination – or lament? – among advanced lighting users. A lot of confusion reigns on this topic, for at least one good reason: it’s complicated! Having been fairly involved in the field over the past few years, I’d like to kick off some thoughts.
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2015-12-21

Soraa’s Violet Emisision LEDs Help Show Off the Best in Textile Displays

Soraa, the world leader in GaN on GaN™ LED technology, announced that its LED lamps were chosen for their ability to beautifully illuminate fabrics on display at the Maibom Innovation Center, the textile design showcase and collaboration studio of the highly regarded Maibom GmbH Textilvertrieb company.
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2015-12-01

Soraa Expands LED Lamp Portfolio with New Spot Beam Technology

Soraa, the world leader in GaN on GaN™ LED technology, launched a full line of high performance, full visible spectrum LED 230V large lamps. From narrow spot to flood, Soraa’s PAR20, PAR30 short/long neck, PAR38, and AR111 LED lamps produce incredibly high peak intensity; provide flawless beam definition and smooth beam edges; and have exceptional color (CRI of 95 and R9 of 95) and whiteness rendering. The lamps are also customizable with the company’s SNAP System.
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2015-10-30

Soraa Sets up New LED Plant in New York

Soraa, the world leader in the development of advanced lighting products and gallium nitride on gallium nitride (GaN on GaN™) LED technology, announced it will open a new semiconductor fabrication plant in Syracuse, New York. In partnership with the State of New York, the company will construct a new state-of-the-art GaN on GaN™ LED fabrication facility that will employ hundreds of workers. Working in coordination with SUNY College of Nanoscale Science and Engineering (SUNY Poly CNSE), the new facility is on pace for shell completion by the end of this year with production beginning in the second half of 2016. Soraa currently operates an LED fabrication plant in Fremont, California, one of only a few in the U.S.
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2015-10-05

Soraa Promotes George Stringer to Senior Vice President, Global Sales and Marketing

A surge in global demand for Soraa’s full visible spectrum GaN on GaN™ LED lamps and Optical Light Engines has led the company to name George Stringer as Senior Vice President of Global Sales and Marketing. Stringer, who most recently served as Vice President of North America Sales and Marketing for the company, will report directly to Jeffery Parker, CEO of Soraa. Stringer will lead the company’s global sales organization with offices in U.S., London and Tokyo.
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2015-09-25

London’s Exotic Restaurant Lit with Soraa's LED Lights

Soraa, the world leader in GaN on GaN™ LED technology, announced that its LED lamps have been installed at the new Yauatcha City restaurant. Officially open the summer of 2015, Yauatcha City is a unique, contemporary dim sum teahouse that is lit to create both a sense of drama and intimacy for the restaurant patrons.
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2015-08-17

Purple LEDs to Replace Blue LEDs?

“It is only a matter of time before white LEDs using blue LED chips will disappear from the market,” said Shuji Nakamura at a forum on GaN technology in July organized by Nikkei Asian Review. The comment from the inventor of the blue LED chip and Nobel Laureate shocked the industry. Nakamura shares a Nobel Prize in Physics with two Japanese inventors Isamu Akasaki and Hiroshi Amano for their invention of the blue LED. Yet, Nakamura’s recent remark completely derails his previous accomplishments. Industry insiders in China try to decode Nakamura’s comments to determine whether it reflects embedded flaws in blue LEDs design, or whether his motive is to promote Soraa’s purple LEDs.
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2015-07-30

Soraa Relits Prestigious London-based Gieves & Hawkes Flagship Store

Soraa, the world leader in GaN on GaN™ LED technology, has announced that 245 of its LED lamps have been installed in Gieves & Hawkes’s elegant Savile Row flagship store in London. Founded in 1771, Gieves & Hawkes has always incorporated luxury with function. The well-respected tailor is known for outfitting the United Kingdom’s armed services and the British Royal Family as well as designing stylish yet classic suits for men. The retailer’s approach to lighting design was no different—while the lamps needed to be energy efficient and functional, they also needed to be luxurious and refined. Gieves & Hawkes wanted to reduce energy costs associated with lighting, improve efficiency and highlight their bespoke craftsmanship. Soraa’s simply perfect lighting solutions were the best products to meet Gieves & Hawkes’s needs.
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2015-07-20

Soraa Launches 4-Degree AR111 LED Lamp

Designed to precisely and beautifully light small objects and spaces, Soraa, the world leader in GaN on GaNTM LED technology, launched today the first full visible spectrum 4-degree AR111 LED lamp. The IEC size standard, 6W AR111 4D LED lamp has outstanding peak intensity; flawless beam definition and edges; exceptional color (CRI of 95 and R9 of 95) and whiteness rendering; and is customizable with the company’s SNAP System.
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2015-07-06

Historic Victoria and Albert Museum Retains Traditional Warm Glow with LED Upgrade

The Victoria & Albert Museum in London recently asked DHA Designs of London to revisit their lighting installation for the museum's Grand Entrance. The space was last upgraded in 2003, using a mixture of halogen, metal halide and fluorescent sources.
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2015-06-09

Soraa: The Challenge of Flicker in Solid-State Lighting

The last Soraa blog post discussed various consequences of driving LEDs, an inherently DC component, with alternative current. Today,Soraa Chief Scientist Aurelien David takes a closer look at one of the most infamous of these: flicker. Flicker is a hot-button topic these days, and one where LEDs tend to struggle.
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2015-04-30

Soraa’s Full Visible Spectrum LED Lamps Go Wireless

Soraa's wirelessly controlled PAR30L LED lamp provides users a variety of customizable remote functions including dimming, control of lamps in user-defined groups, and user-designed preset lighting scenes.
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2015-04-24

Soraa Opens New Branch in Yokohama, Japan

U.S.-based company Soraa, founded by Nobel laureate Shuji Nakamura, has announced the company opened a new office in Yokohama, Japan, to market its GaN-on-GaN LED lamps in Japan, reported Kyodo News
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2015-04-21

Soraa: Consumers Confused by Complex LED Metrics

In this blog entry from Soraa, the company addresses some of the challenges the LED industry faces when it comes to applying and explaining the different metrics to LED consumers.
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2015-04-09

Shuji Nakamura: GaN-on-GaN Will Become the Next Generation LED Technology

The upcoming LED technology will be GaN-on-GaN LEDs, affirmed Nobel Laureate in Physics Shuji Nakamura and fellow colleague at University of California, Santa Barbara (UCSB) Professor Steven DenBaars at an exclusive forum hosted by Taiwanese leading chip LED manufacturer Epistar on Wednesday at the company headquarters in Hsinchu, Taiwan.
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2015-03-27

Soraa Launches PAR 20 LED Lamp

Soraa, the world leader in GaN on GaNTM LED technology, announced today that it has added to its full visible spectrum LED product portfolio a PAR20 lamp with incredibly high CBCP, flawless beam definition and edges, and outstanding color and whiteness rendering. Ideal for both commercial and residential applications, the PAR20 features the company’s POINT SOURCE OPTICSTM and Violet-Emission 3-Phosphor (VP₃) COLORTM and VP3 WHITETM technologies—providing a superior replacement for 75W to 90W legacy products.
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Nichia’s Tunable 757 receives rave reviews from industry leaders, including the coveted LpS Best Sustainability Technology Award. Nichia, the leader in and inventor of the high-brightness LED, announced its game-changing single LES, tuna... READ MORE

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