2015-03-18

Soraa Appoints New SVP of Product Development

Soraa, the world leader in GaN on GaN™ LED technology, announced today that Ann Reo has joined the company as Senior Vice President of Product Development. With over 20 years of LED product development and lighting design experience, Ann has the unique ability to solve challenges with solutions that others don’t see.
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2014-12-30

Museum of London 2012 Olympic Cauldron Lit Up with Soraa LEDs

Early in 2014, the Museum of London sought a lighting scheme for their new gallery, built to house the London 2012 Olympic Cauldron.
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2014-12-19

Soraa Expands PAR and AR111 Lamps

Soraa, the world leader in GaN on GaN™ LED technology, announced that it has extended its line of PAR and AR111 lamps to offer a full range of halogen replacement lamps from 50W to 120W halogen equivalent. The newly launched 12.5W line features a lower wattage addition to its award winning, full visible spectrum PAR30 and AR111 LED lamps, while maintaining the high Center Beam Candle Power (CBCP) characteristic of Soraa’s lamps. 
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2014-12-02

TILS 2015: Ushio Taiwan Introduces Soraa Lamps

Pioneering lamps using LEDs built from pure gallium nitride substrates (GaN on GaN™), Soraa has made ordinary lighting extraordinarily brilliant and efficient. Will be on display in 2015 Taiwan International Lighting Technology Exhibition
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2014-11-26

Soraa Launches New Full Visible Spectrum GU10 LED Lamps

Soraa, the world leader in GaN on GaN™ LED technology, announced today that it has upgraded the performance of its award winning MR16 GU10 base 120V LED lamp line with the world’s most efficient LED—the company’s third generation GaN on GaN™ LED. Featuring the company’s signature elements of full visible spectrum light, Soraa’s new GU10 LED lamps are the perfect lighting solution for restaurants, retail, high-end residential, and office environments where superior light quality and smooth dimming are essential.
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2014-11-11

Soraa Launches New Constant Current LED Lamp Solving Compatibility Issues

Fremont, Calif. – November 10, 2014 – Soraa, the world leader in GaN on GaN™ LED technology, announced today that it has introduced a perfectly compatible version of its award-winning MR16 LED lamp. Featuring the company’s signature elements of full-visible-spectrum light, Soraa’s constant current MR16 LED lamp is the ideal lighting solution for restaurants, retail, high-end residential, and office environments where superior light quality and dimming are essential.
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2014-10-08

Soraa Founder Shuji Nakamura Wins Nobel Prize in Physics

Soraa, the world leader in GaN on GaN™ LED technology, announced today that one of its founders, Dr. Shuji Nakamura, has been awarded the 2014 Nobel Prize in Physics. Recognizing that Nakamura’s invention, the blue light emitting diode (LED), represents a critical advancement in LED lighting, the Nobel committee explained the innovation “has enabled bright and energy-saving white light sources.”
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2014-10-07

Soraa Raises the Bar on MR16 LED Lamp Performance

Soraa, the world leader in GaN on GaN™ LED technology, launched today a complete new line of high performance MR16 LED lamps powered by the world’s most efficient LED—the company’s third generation GaN on GaN™ LED. Featuring the company’s signature elements of full visible spectrum light, Soraa’s new MR16 LED lamps feature a 30% improvement in efficiency, creating a no-compromise lighting solution for restaurants, retail, high-end residential, and office environments where superior light quality and smooth dimming are essential.
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2014-09-23

Soraa: Color Rendering Matters

The Illumination Engineering Society (IES) recently published a “position statement” (PS-8-14) which states that color rendering “requirements should not be a metric used in energy regulations to characterize color attributes for solid state lighting.” This unfortunate wording has caused unnecessary headaches within the lighting community, but what the well-intentioned IES meant to say was that the commonly used Color Rendering Index (CRI) metric is not entirely adequate and a replacement is warranted. We fully agree and are actively engaged with IES to improve this metric, but by no means should color rendering requirements be put on the sidelines while we all wait for improvements!
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2014-08-05

Big Guys Finally See the “White”

More than one year after Soraa demonstrated it (see my blog from 5/6/13), the importance of whiteness rendering is now being noticed by the larger lighting manufacturers. Perhaps the most notable imitation, from Philips (see LEDs Magazine July/Aug 2014, pp. 9-10), mixes in some violet-emitting with blue-emitting LEDs to provide a level of Optical Brightening Agent (OBA) excitation, which is necessary for whiteness rendering.
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2014-08-04

Xicato Expands Sales Team with New U.S. and UK Appointments

Xicato continued to expand its sales team and announced the addition of LED lighting specialists Charles Scheibler and Nick Gibbs to its sales team. Charles is based in the Kansas City Metropolitan Area and will serve Xicato’s customer base throughout the mid-west. Nick is based in the United Kingdom and will serve customers in the UK and Nordic region.
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2014-06-03

Soraa Launches The World’s First Full-Visible-Spectrum Line Of LED Light Engines

Soraa has raised the bar on high performance lighting by launching the industry’s most innovative line of LED light engines. Soraa’s new light engines use 50% less power and have a higher center beam intensity (CBCP) than current integral LED fixtures. The engines also allow fixtures to be 50% smaller due to their small diameter and low profile, and the novel heatsink design enables low temperature operation and a lifetime of 50,000 hours.
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2014-05-30

SORAA Expands SNAP System Product Portfolio

SORAA, the world leader in GaN on GaN™ LED technology, announced today that the company will launch and display large lamp versions of its innovative SNAP System™ along with new accessories at LIGHTFAIR International (June 3 - 5). Last year, Soraa's award-winning MR16 SNAP System™ transformed lighting design by allowing users to customize light directly on the lamp rather than on the fixture.  With the addition of PAR30, PAR38 and AR111 LED lamps to the SNAP System™ line, customers now have a choice of lamps as well as accessories to perfectly tailor light in restaurant, retail, hospitality, museum, and residential applications.
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2014-05-16

Soraa’s Simply Perfect LED Lamps Just Got Larger

Soraa announced that the company will launch and display a series of new full-visible-spectrum large LED lamps at LightFair International (June 3-5) in Las Vegas, NV. This new line of AR111, PAR30L (Long Neck), PAR30S (Short Neck), and PAR38 lamps complements the company’s award-winning MR16 lamp, creating a full line of products to perfectly and dramatically light restaurant, retail, hospitality, and residential applications.
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2014-05-01

Soraa’s LED MR16 Lamps Receive Energy Star Label

Soraa announced that eight of their most popular MR16 products have been recognized with the ENERGY STAR qualification from the U.S. Environmental Protection Agency (EPA), the first full-visible-spectrum LEDs to attain this qualification. The ENERGY STAR label certifies that Soraa’s MR16 products have met the stringent energy efficiency standards and performance criteria established by the EPA.
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2014-03-28

Soraa to Unveil PAR and AR111 Lamps at Light + Building

Soraa, the world leader in GaN on GaN™ LED technology, today announced a full range of LED AR111, PAR30, and PAR38 lamps that will be available to ship in late Q2. All Soraa lamps feature 3-phosphor LEDs with violet pump that enable benefits such as Point Source Optics for beautiful, uniform beams of high intensity, Violet 3-Phosphor (VP³) Natural White and VP³ Full-spectrum Vivid Color, which reveal the magic of whiteness and colors in every environment. 
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2014-02-25

Soraa Integrates GaN on GaN LEDs Into Large Lamp Line

Soraa, specialist in GaN on GaN™ LED technology, announced the world's most efficient LED, which it will integrate into the market's first full-visible-spectrum, large form factor lamps. Soraa's third generation (Gen3) GaN on GaN™ LED achieves world-record setting wall-plug-efficiency, outperforming the nearest competitor by 20% at normal operating conditions. In just one year, Soraa has achieved a remarkable 30% increase in white lumen per watt (lm/W) efficiency over its prior generation LED, setting a pace of technology evolution unrivalled in the LED industry. Soraa's Gen3 LED will be available in the second quarter of this year in a variety of product offerings: modules, large form factor PAR and AR lamps, and MR16 lamps.
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2014-02-14

Soraa Unveils Full-visible-spectrum LED AR111 Lamps

Soraa, the world leader in GaN on GaN™ LED technology, will display their new AR111 lamp at EuroShop this month. The lamp is the market's first full-visible-spectrum LED AR111, and brings Soraa's signature elements of light quality to the large lamp arena: vivid colors, unique whiteness rendering, and perfectly uniform beams casting sharp single shadows.
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2014-02-11

Soraa Launches High Color Temperature MR16 LED Lamps

Soraa launched the world's first high color temperature (CCT), high color rendering MR16 LED lamps—a brilliant choice for gemstone jewelry and high-end retail displays. The new 4000K and 5000K CCT, full visible spectrum Soraa Vivid 2 LED MR16 renders colors and whites exactly as they would appear in natural light; without the high heat/UV emissions associated with CMH/halogen lamps and beam striations, artifacts or multiple shadows visible in other manufacturer's LED products.
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2014-02-07

Soraa Proves That Whiteness Rendering Has A Strong Effect On LED Lamp Preference

Understanding that quality of light is essential to the widespread adoption of LED lighting, Soraa discussed this week at SPIE Photonics West 2014 how whiteness rendering has a strong effect on lighting and object preference.
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2014-01-21

Soraa Launches High Color Rendering, Line Voltage GU10 230V LED Lamps

Soraa launched today the first line of high color and white rendering, high light output LED GU10 230V dimmable lamps. Uniquely, the company has released a 10 degree spot version, not available in halogen or from other LED manufacturers, as well as a 25 degree version that has a peak intensity higher than halogen and all other LED GU10 products. Now customers can buy transformer-free, full visible spectrum Soraa LED GU10 lamps that spectacularly render colors and whites; without beam striations, artifacts or multiple shadows visible in other manufacturer's LED products
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2013-11-22

Soraa Expands GaN on GaN LED Manufacturing Operations in U.S.

Soraa, the world leader in the development of gallium nitride on gallium nitride (GaN on GaN™) LED technology, announced today that it will open a new semiconductor fabrication plant in Buffalo, New York. In partnership with the State of New York, the company will construct a new state-of-the-art GaN on GaN™ LED fabrication facility that will employ hundreds of workers. The new facility is projected to be operational in 2015. Soraa currently operates an LED fabrication plant in Fremont, California, one of only a few in the U.S.
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2013-10-29

Soraa Appoints Lighting Luminary Jeffery Parker As CEO

Soraa, manufacturer of GaN on GaN™ LED technology, announced today that Jeffery (Jeff) Parker has joined the company as the new Chief Executive Officer. A seasoned lighting executive and innovator, Parker will leverage his keen business acumen, acquired expertise grooming companies to financial maturity, and his reputation as one of the industry's primary thought-leaders to propel Soraa forward on a trajectory of sustained growth and success.
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2013-10-15

Soraa Launches First High Color Rendering, Line Voltage MR16 LED Lamps

Soraa launched the first line of high color rendering LED MR16 GU10 120V line voltage lamps. Uniquely, the company has released a 10o spot version, not available in halogen or from other LED manufacturers, as well as a 25o version that has a center beam candle power higher than halogen and all other LED GU10 products in the market place worldwide. Now you can buy transformer-free, full visible spectrum Soraa LED lamps that render the widest range of colors in the objects that we see, without ultraviolet (UV) or infrared (IR) radiation.
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2013-08-06

New York City Businesses Can Save Big on Soraa’s Industry Leading LED MR16 Lamps

To accelerate the adoption of high quality, energy efficient LED lighting Con Edison of New York is offering substantial rebates (approximately $22, based on 13.2¢/kWh) on Soraa’s GaN on GaN™, full visible spectrum LED MR16 lamps. With the rebates, New York City businesses now have another incentive to install Soraa’s MR16 LED lamps, well known as the best LED MR16 retrofit lamp available, delivering the highest light output, color rendering, whiteness, and beam of any comparable product. Soraa will help you transform your ordinary li...
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2013-07-18

Soraa’s Breakthrough LED Technology Stimulates Expansion of Its Sales Team

A surge in demand for Soraa’s full visible spectrum GaN on GaN™ LED MR16 lamps has led the company to appoint two new leaders to its sales organization—George Stringer and Nick Farraway. George joins the company as Senior Vice President of North America Sales and Nick joins as Senior Vice President of International Sales; both will report to Tom Caulfield, President and COO of Soraa. “The Soraa VIVID LED MR16 lamp is widely regarded as the best in the world in terms of brightness and color rendering—this has fuel...
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2013-07-02

Soraa Reveals First GaN on GaN LED Packaged in a Silicon Wafer Level Packaging

Soraa has recently released the first GaN on GaN LED in a 50W halogen equivalent MR16 lamp with several new features.This LED has a gallium nitride substrate, triangular shaped chip, simplified epitaxial structure and an original silicon-based wafer level packaging. Soraa GaN on GaN LED packaged in a silicon-based wafer level packaging Source: Yole Développement Soraa used the GaN characteristics like the optical transparency and the high electrical and thermal conductivity to create a unique vertical structure for these LEDs. The layers depos...
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2013-05-24

Soraa to Energy Star: Light Quality is Critical to Wider Adoption of LED Lighting

Company Asks EPA Not to Repeat Mistakes of Compact Fluorescent Lamps(CFLs) To ensure the long-term success and widespread market adoption of LED lamps, Soraa late last week urged the U.S. Environmental Protection Agency’s (EPA) ENERGY STAR program to address light quality, specifically color rendering, in its new lamp specification.  Supportfor higher color rendering has been expressed bythe California Lighting Technology Center;Profs. Shuji Nakamura and Steven DenBaars; the International Association of Lighting Designers (IA...
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2013-05-17

Soraa Designs GaN-on-GaN LEDs Lamps to Replace Halogen Lamps

Soraa has garnered much attention since founder Japanese LED scientist Shuji Nakamura has been helping drive the company towards success. Soraa was able to leverage funding from the US Department of Energy (DOE), and now the company has been appointed by the DOE to lead a commission currently in progress focused on developing a low-cost GaN substrate, since it is a leader in this technology. Its new products, denoted as SORAA VIVID 2 and PREMIUM 2 lamps, utilising this GaN-on-GaN LED technology are claimed to leverage the 1000 times lower cr...
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2013-04-15

Soraa Outsources Manufacturing of LED Modules to Globetronics

Soraa Inc will ramp up orders with its contract manufacturers in Malaysia for its LED modules used in directional light LED lamps, riding on an approximate US$4bil (RM12.16bil) global market size for such illumination products in the replacement segment. Soraa outsources the manufacturing of LED modules to Globetronics Technology Bhd in Penang and another local electronic manufacturing company in Ipoh. Soraa chief operating officer Dr Tom Caulfield said the demand for its directional light lamps was increasing, especially from the commercial and special lighti...
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Nichia’s Tunable 757 receives rave reviews from industry leaders, including the coveted LpS Best Sustainability Technology Award. Nichia, the leader in and inventor of the high-brightness LED, announced its game-changing single LES, tuna... READ MORE

Innovative tunable white, mid-power LED enables luminaire manufacturers to improve colour tuning, shrink optics and fixture profiles, while enabling new design options. Nichia, the leader in and inventor of the high-brightness LED, announces i... READ MORE