Lowered LED bulb prices by Cree in 2013 proved effective. The low price policy not only successfully drove sales for LED bulbs but also lead to stock prices doubling for 2013. Goldman Sachs newest report lists four major reasons for its positive outlook on Cree, which include incandescent bulbs exiting the market en masse, rebound in U.S. commercial construction projects, North American green building demands, and Cree’s increasing penetration rate in the Chinese LED market.