The department store Quartier 206 presented its collection using innovative OSRAM lighting

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The Berlin-based deluxe department store Quartier 206 teamed up with OSRAM AG to infuse its display windows with special lighting. Located on the Friedrichstrasse, one of the top addresses in Berlin, organic light-emitting diodes (OLEDs for short) were being used to create an impressive setting for the sophisticated fashions at the store. The light technology of the future transformed glass panels into luminous surfaces which emit a warm, very soft lighting. This permitted the creation of light installations unlike anything seen before.

The use of the OLEDs at Quartier 206 demonstrated how these lights were being incorporated into ever more different forms and applications. So far, OLED panels were used primarily by light designers and artists. “The installation at Quartier 206 is a taster of what we will see at many sites in the future,” said Dr. Christoph Gärditz, Manager of the OSRAM project. “OLEDs offer fascinating lighting solutions in a wide variety of different areas like design luminaires, accent lighting or office illumination”. Steffen Schmidt from local project partner LUMES Licht was also enthusiastic: “OLEDs are a new medium with a great deal of potential”.

department store Quartier 206
photo credit: Jorge Láscar (Flickr)

The fashion label Marni took center stage in the window display. The autumn/winter collection of this Italian company had met with high acclaim within the industry. The typical Marni patterns were reduced to a minimum and the expressive colors were broken down. The collection features delicated dots and subtle patterns, dark wools and breath-taking leather. Christian Mau, the Creative Director of the Quartier 206 department store, was very convinced: “OLEDs are ideal for our display window design. The light sources emit very little heat and are therefore much less harsh on the products. Delicate products such as perfumes can also be showcased in the window without any damage occurring.”

In technical terms, the OLEDs are based on semiconductors, like their sister technology LEDs. These semiconductors convert power into light. When being used to light the panels up, semiconductor layers were applied to a base material – in this case, glass. These layers were only as thick as a hundredth of a human hair overall. When switched off, the panels looked like simple white surfaces or mirrors but when switched on, they become luminous devices.

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