Winner of the “Good Lighting Award 2013” from The Illuminating Engineering Institute of Japan, EX Tower + EX Theater Roppongi is TV Asahi’s headquarter featuring a stunningly lit façade in Tokyo. “EX” implies Excite, Expand, and Experience. The 17-story EX Tower office includes an entertainment space called EX Theater which hosts a wide range of performances from live concerts to plays and musicals. 

TV Asahi Ex Tower in Tokyo is lit up with Traxcon lights. (All photos courtesy of Traxcon)

Traxon Media Tube® RGB adds a vibrant element to the entrance and concert hall of EX Theater. To highlight EX Tower in Roppongi skyline by night, over 300 pieces of customized 40PXL Traxon Media Tube® RGB in direct view were mounted and fitted onto the aluminum curtain wall. Capable of replaying medium-to-high resolution graphical content, Traxon Media Tubes® RGB on the facade showcases pre-programmed dynamic graphics such as the cartoon character “Go-chan” panda, the new mascot of TV Asahi. 

Ex Theater Roppongi receives a LED touch up with Traxon lights.

Advertisements such as the upcoming entertainment performances are displayed on EX Tower’s building façade via 10 e:cue Video Micro Converters (VMC) which enable direct video output with pixel-to-pixel mapping. TV Asahi is a major Japanese¬ broadcasting company operating a television network of about 23 local affiliates with a successfully developed base for transmitting new culture and information to the public in Japan.  

Media Tube® Video Micro Converter Architect / Designer / General Contractor:  RGB ( VMC ), Takenaka Corporation

Lighting Designer / Installer: Modulex Inc

M&E Contractor / Installer: Kandenko 

Completion Date: December 2013