AUO Spins off Its General Display and PID Businesses to Focus on Market Diversification

Taiwan-based panel maker AU Optronics (AUO) is going to demerge its General Display and Public Information Display businesses and set up a new wholly owned subsidiary Da Qing. By establishing the new company, AUO aims to accelerate the building of ecosystems with partners across diverse domains, extending the value chain for smart display applications, integrating AIoT and novel technologies to seize new market opportunities.


(Image: AUO)

Facing severe competition in the panel industry and the declining market demand resulted by the coronavirus outbreak, global display makers like Samsung Display and LG Display have announced their transformation in business structure respectively since this year. Taiwanese panel maker AUO now takes its move as well. The new subsidiary of AUO, Da Qing, will focus on building smart verticals across diverse domains and developing markets for field applications including commerce, transportation, medical, industry, and education, forming an industrial and commercial AIoT ecosystem.

Meanwhile, AUO will continue to push its development with advanced display technologies. The company said it will launch a 32-inch and a 27-inch Mini LED displays for high end monitors targeting professional and gaming users. Micro LED is also a major focus of the company. AUO revealed a 9.4-inch flexible Micro LED display jointly developed with PlayNitride last month. The product will target automotive and wearable applications.

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