Optimistic about the Automotive LED Market, ams / OSRAM is Optimizing Product Portfolio to Meet Customer Needs

According to TrendForce analysis, global automotive market demand has been experiencing an upswing since 4Q20 and remained at high level in 2Q21. In this context, LED manufacturers achieve full capacity and prolong the lead time of products without raising prices. On orders about new automobiles, despite that customers still ask for price reduction, LED manufacturers maintained the original quotation and continue observing the possibility of double booking.
 
According to ams / OSRAM, the production lines in Malaysia is operating in full capacity and demand overbalances supply. However, the company adjusted and optimized the product portfolio of automotive LED, which was an upgrading measure in response to the market situation and customer requirements. The main intention is to meet the demand of car makers and automotive lamp manufacturers and will not influence the overall investment on automotive LED market.
 
TrendForce indicates that, in the automotive LED player revenue ranking of 2020, OSRAM Opto Semiconductors, Nichia, and Lumileds remained the top three largest automotive LED suppliers, respectively, with a combined market share of 71.9%. In particular, European and American automakers favored OSRAM’s solutions for their high-end vehicle models and NEVs due to the high quality of OSRAM products. Adoption by these automakers subsequently became the main revenue driver of OSRAM’s automotive LED business. OSRAM has accounted for 36% of global automotive LED market share in 2020.
 
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OSRAM takes a positive attitude toward the development of automotive LED market and will continuously optimizing automotive LED products and technologies. As to the corresponding product portfolio adjustment, OSRAM has informed its auto maker partners in advance and will be committed to meeting the demand of automotive customers.
 
Author: Joanne / TrendForce
 
 
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