ams OSRAM and USHIO Industry & Entertainment (USHIO INE) have signed a trademark licensing agreement that enables selected professional technical lighting products to continue being marketed under the trusted OSRAM product brand. The agreement combines the strengths of both companies and ensures continuity for customers worldwide.
The agreement marks an important milestone following USHIO Industry & Entertainment’s acquisition of the former OSRAM Entertainment & Industry business and reflects the shared commitment of both companies to support customers, partners and distributors with continuity, transparency and long-term planning security. Under the agreement, defined professional technical and entertainment lighting product families will continue to be offered under the OSRAM product brand in accordance with the applicable product family roadmap.
The collaboration builds on the heritage of the OSRAM brand in professional lighting markets and combines that legacy with USHIO Industry & Entertainment’s dedicated expertise, customer focus and global market presence. Together, both companies aim to ensure that customers continue to benefit from the product quality, application know-how and support they have come to expect over many years.
"The signing of this agreement provides clarity and continuity for our customers around the world," said Takuya Matsumoto, President & CEO of USHIO Industry & Entertainment. "Our priority has always been to ensure the trusted product performance and application expertise our customers depend on. This agreement allows us to continue supporting professional technical lighting markets with the stability and confidence customers expect."
Antonius Reittinger, Vice President IP Offerings at ams OSRAM, added: “This agreement demonstrates the strong partnership between ams OSRAM and USHIO Industry & Entertainment and reflects the trust both companies place in each other’s strengths. The OSRAM brand has earned its reputation through decades of innovation, quality and reliability. By combining that heritage with USHIO’s market expertise and commitment to customers, we are creating a strong foundation for the future and ensuring continued value for customers, partners and both companies.”
For customers, the agreement provides a clear framework for the continued availability and support of designated professional technical lighting products. It reinforces the commitment of both companies to maintain a transparent roadmap and a smooth transition path while continuing to serve professional technical lighting markets worldwide. This includes applications across entertainment, cinema, industrial and other specialty lighting segments.
While USHIO Industry & Entertainment serves as the corporate identity of the business, products covered by the trademark licensing agreement will continue to carry the OSRAM product brand in accordance with the applicable product family roadmap.
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