ams OSRAM and Traxon Lighting Ltd. officially announced the long-term extension of their strategic brand licensing partnership well into the next decade, reinforcing the continued presence of the OSRAM brand in key Asian markets. Several lighting products will further shine under the OSRAM name in China.
With the successful extension of the existing brand license agreement, Traxon Technologies Limited and its Chinese subsidiary Traxon Lighting Ltd. have taken an important step: They will continue to hold their unique position as long-term licensees for a broad range of OSRAM-branded lighting products in Mainland China, Hong Kong, and Macau. This agreement secures continuity for customers and partners in the region and underlines the long-term strategic importance of these markets for both companies. The authorized scope comprises the product categories of general lighting luminaires, including both professional and consumer lighting luminaires, dynamic lighting products (e.g., luminaires), light poles, and associated light pole accessories.
Long-term partnership for mutual success
This important milestone highlights the deepened and well-established collaboration as well as the high level of mutual trust the two companies have built over many years. “Extending this partnership is a clear commitment to the long-term strength and relevance of the OSRAM brand — consumers around the world have placed their trust in this brand since many years. I’m delighted that Traxon will continue to advance this renowned brand in the field of general lighting,” stresses Antonius Reittinger, Head of IP Offerings at ams OSRAM.
Partners benefit from the brand licensing program
The brand licensing program of ams OSRAM gives selected partners the opportunity to benefit from the well-known brand name OSRAM. The program provides access to this brand of the ams OSRAM Group, thereby creating the optimal foundation for market success. A brand partnership shortens time to market and enhances product awareness in both regional and international markets.
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