Hisense, as China's leading home appliance brand, was awarded the "Global TV Brand Top7" due to its 42 inch LED LCD TV at CES 2009. Hisense has now become the most famous Chinese color TV brands by winning this honor. Hisense was also awarded "Top 10 CE Brand From China" for the third consecutive year. At the same time, Hisense also successfully defended "Global CE Brands Top 50" award.

It’s reported that LG will unveil the world’s slimmest LED LCD TV - “LH95” at CES in January in Las Vegas. The LG LH95 is expected to be only 24.8mm thick, which should be good enough to back the manufacturer’s claim. The LH95 will feature a 2,000,000:1 contrast ratio screen and come with 240Hz TrueMotion Drive technology. It’s disclosed that this LED LCD TV will be the 2009 CES Innovation Award winner in the Display category.

The main issue LED TV faces is still high costs, therefore the manufacturer usually place LED TV at the top class of TV products. Besides, with more than 1000 LEDs being the backlight, how to maintain the equality and reliability remains a big issue.

Observing the strategies of those main LED TV manufacturers one can find that all LED TVs are made with 40-inch or larger panels. This is because the price of the U-shape CCFL for 32-inch panels is very cheap, which is half or two-third lower than the price of the LED back-light. Therefore the manufacturer is more willing to  adopt LED back-light in the big-screen TV, in this way they can aim at the top layer of consumers .

In the IFA 2008, many manufacturers introduced LED TVs to show their capability of combining LED and TV technology.SamsungFor example, Samsung introduced the A950 series, which supports Full HD(1920*1080) with screens made 46 or 55 inches, and adopts LED back light, which can control the brightness more efficiently.Sony

Why use LED backlight？A few days ago in the IFA 2008 hosted in Berlin，many of the branded TV manufacturers introduced LED-backlighted TVs(LED TV)，aimed at the top layer of customers. Some leading manufacturers such as Sony and Samsung already introduced LED TV in 2006，but with the costs of LED have decreased and the LED technology has progressed rapidly, LED TV has moved toward a real product rather than just a demonstration of technology.

Recently, Philips and Sony both unveiled new LCD televisions that use LED backlights at IFA, a major consumer electronic show held in Berlin, Germany on August 29 - September 3. Both companies had new TVs that used the LED backlights to achieve local dimming, while Sony also had a 40-inch LCD TV with LED edge-lighting – almost certainly a first.

Recently, Sony Corp announced a new product line of Bravia LCD TVs including the XR1 series, which has an RGB LED backlight unit. The company said that the XR1 series offers "the highest picture quality in the history of Bravia," and also has an extremely wide color gamut of 122% NTSC. It is scheduled for release on Oct 10, 2008, many of the details have yet to be released.