Samsung Aims to Sell 2 million LED TV This Year

Samsung Electronics Co said it aimed to sell 2 million light-emitting-diode (LED) TVs this year, bringing the share of the ultra-slim and power-efficient TVs to 10% of its overall LCD TV shipments, according to Taipei Times.

The figure would be two times higher than the current 3% average in the global market this year, according to the latest forecast by a market researcher released recently.

The research house forecasts that LED TV shipments could grow to 3.6 million units this year. Next year, global LED TV shipments may increase to 15 million units, making up 10 percent of the global LCD TV shipments, the researcher said.

According to the report of the research firm, leading LCD TV manufacturers including Samsung, Philips, Sharp and Sony were planning to increase use of LED backlights in the second half of this year as cost of LED backlight drops.

Samsung’s LED TVs have received wide population in the US and Europe, with 400,000 units been sold since the debut, according to Samsung Electronics Taiwan Co president Smile Kim.

The fast uptake has caused supply constraints for some components such as LED chips, Kim said, adding that the company was communicating with Taiwanese companies to increase supply.

Separately, Samsung said it aims to expand its local market share to 10 percent by revenues after its new LED TV series hit the Taiwanese market this month, compared to 2 percent in the first three months of the year.

Samsung’s LED TVs will be available at prices ranging from NT$65,900 to NT$179,900 per unit, depending on the screen size and specifications, the company said.

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