The threat of the ongoing coronavirus epidemic continues to affect the industry. Companies have cancelled events, shut down facilities and adjusted their business outlook for the year to not only prevent their employees, clients and partners from infection but also evaluate.

Signify, the first lighting company who announced withdrawal of Light + Building 2020 before the organizer postponed the event, again noted that it will not participate in the world biggest lighting event which was moved to September 2020.

According to EdisonReport, who covered the news that Signify will not join Light + Building 2020, there were many factors informing the decision of Signify for not attending the fair. Apart from the obvious coronavirus pandemic, the company also said that it aims to introduce the innovations to its customers and partners in a more timely manner. As a result, the company will explore different options to demonstrate its new technologies and products by optimally engaging its target audiences.

In response to the coronavirus epidemic, Signify also raised 3% of price on all LED and lamp electronics in the U.S. market to cover the rising cost in logistics chains.