【CES 2020】Display Trend–TV Brands Launches High Resolution and Large Size Product to Target High-end Market

Many international brands have shifted their business focus from the consumer TV market to high-end display market as the price competition in the conventional size TVs is intense and producers can hardly profit. TV makers now aim to lift the price of TVs by launching new products adopting innovative technology to secure their profit.

At CES 2020, LEDinside observed that more and more TV companies revealing TVs with higher resolution in bigger sizes, aiming at consumers at the top of the pyramid. In other words, these companies no longer put major focus on consumer market.

Mega-size 8K LCD TVs

SHARP debuted the world first mega size 8K LCD TV. The 120 inch LCD TV in once piece challenged the limitation of LCD manufacture.

SONY introduced a 98-inch LCD TV of Master series, also reaching 8K resolution.

88-inch 8K OLED TV

China’s Skyworth showcased a 88-inch 8K OLED TV, achieving high performance, high contrast and super large size to meet the demands of top clients.

Laser projector for bigger picture

Laser projector has been a cost effective option for large size display. However, as price of LCD and LED display continue dropping, the market share of projector has been taken by those display products. But a few brands still standstill with laser projector, especially Hisense, who concentrates on short throw projectors.



Hisense is now considered as a leading laser projector brand and exhibited a 120-inch projected TV at CES 2020 which attracted visitors’ attention.

Panasonic targets business market with its laser projector

Panasonic is an all-time leading company in home electronics. But at CES 2020, the company presented high end laser projects aiming at mega display applications. For the coming Tokyo Olympics, Panasonic proposed several display solutions for sizable spaces such as stadiums and commercial exhibition areas.

Panasonic demonstrated 400-inch projection screen with four units of 4K projector. LEDinside learned that each of the projector delivers 50,000 lumens. The price of the projector is also high, costing US$ 235,000.

In addition to large projecting screen, Panasonic also showcased the integration of its proprietary AI algorithm and sensing technology to show interactive effect on the screen and users.

Original article by Roger Chu / Research Vice President of LEDinside, Trendforce. Edited and translated by Yining Chen / LEDinside

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