Sony New Showroom in New York to Showcase LED and Other Technology

Sony Corporation of America announced the opening of Sony Square NYC, a showplace for the latest in Sony entertainment and technology. Located in the Company's New York City headquarters at 25 Madison Avenue, the facility offers visitors the chance to check out select new Sony technologies and products, some of which are still in the prototype stage. Additionally, the intimate space will be used for unique consumer events, such as photography classes with world-renowned photographers, exclusive movie screenings and invitation-only performances by Sony Music artists.

"Sony Square NYC invites the public to experience Sony's groundbreaking electronic products and entertainment content.  It will also showcase Sony's relentless pursuit of innovation and KANDO, which means the power to move people emotionally," said Steven Fuld, Senior Vice President, Corporate Marketing, Sony Corporation of America. "We hope that this space becomes a destination for entertainment fans as well as those who want to see the latest in Sony's cutting-edge products. Exhibits will provide visitors with a unique opportunity to see a curated selection of Sony products, from prototype to those currently available."

Sony's new showroom space, Sony Square NYC, opens up at 25 Madison Avenue in New York City. (Sony/LEDinside)

At opening, Sony Square NYC will showcase the following technologies:

  • Sony's LifeSpace UX products, including Glass Sound SpeakerLED Bulb SpeakerPortable Ultra Short Throw Projector
  • Project "N" from Sony's "Future Lab Program," an R&D initiative that emphasizes an open creative environment and open lines of communication with society. As part of this approach, the program shares concept prototypes with users still at the development stage, and looks to them for inspiration, leveraging their feedback to refine and evolve its device and services.
  • Concept display from the Fashion Entertainments project, which produced the FES Watch, demonstrating how e-paper can revolutionize fashion.
  • MESH - a smart DIY platform to make creation of "smart inventions" accessible for everyone.
Sony's new showroom space, Sony Square NYC will showcase different consumer electronic products including LED end products, TVs and more . (Sony/LEDinside)

A section dedicated to PlayStation®. PlayStation®4 systems will be set up for visitors to check out the latest games, experience the world of virtual reality with PlayStation®VR, and try out Sony Interactive Entertainment's nationwide cloud-based TV service, Playstation™Vue.

Those with a passion for photography will observe the latest being offered from Sony's digital imaging division, and there will be an exhibit featuring work from select "Sony Artisans," world-class photographers/videographers, all who use Sony cameras.

The exhibits at Sony Square NYC will change periodically throughout the year.  After Labor Day the entire space will be dedicated to the world of virtual reality with PlayStation®VR.

Sony Square opens to the public starting today.  Operating hours are:

Mon – Sat – 10am – 7pm
Sun – 11am – 6pm

For more information, please visit

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